Klewes, Joachim
Out-thinking Organizational Communications
1. Digital Transformation and the Challenges for Organizational Communications: An Introduction
Joachim Klewes, Dirk Popp, Manuela Rost-Hein
2. Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate
Joachim Klewes, Dirk Popp, Manuela Rost-Hein
3. Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset
Christopher Peterka
4. Policy and Politics in the Era of the Industrial Internet: How the Digital Transformation Will Change the Political Arena
Giuseppe Porcaro
5. The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven Communication
Marilies Rumpold-Preining
6. The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession
Grazia Murtarelli
7. It’s About Trust: The IT Department’s Role in a Digital Organisation: Why Techies May Be the New Communications Team
Wayne Pales
8. Digital Transformation of Energy Companies: The Role of Disruptive Communication
Christian Ammer
9. New Challenges of the Digital Transformation: The Comeback of the Vision-Mission System
Guido Wolf
10. Mention Communication—Think Organisation: Agile Communication in the Digital Era
Eric-Jan Kaak
11. From Customer Service to Customer Experience: The Drivers, Risks and Opportunities of Digital Transformation
Lumir Boureanu
12. Car Sales in the Throes of Change: Aims for Total Customer Experience in the Digital Era
Jochen Sengpiehl
13. The Global Web in Regional Politics: The Regulatory and Political Debate on Digitalisation and the Internet of Things
Stefan Denig
14. Managing the Digital Transformation: Ten Guidelines for Communications Professionals
Joachim Klewes, Dirk Popp, Manuela Rost-Hein
Keywords: Business and Management, Corporate Communication/Public Relations, Communication Studies, Business Strategy/Leadership, Innovation/Technology Management
- Editor
- Klewes, Joachim
- Popp, Dirk
- Rost-Hein, Manuela
- Publisher
- Springer
- Publication year
- 2017
- Language
- en
- Edition
- 1
- Series
- Management for Professionals
- Page amount
- 6 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319418452
- Printed ISBN
- 978-3-319-41844-5