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Klewes, Joachim

Out-thinking Organizational Communications

Klewes, Joachim - Out-thinking Organizational Communications, ebook

92,25€

Ebook, PDF with Adobe DRM
ISBN: 9783319418452
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Table of contents

1. Digital Transformation and the Challenges for Organizational Communications: An Introduction
Joachim Klewes, Dirk Popp, Manuela Rost-Hein

2. Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate
Joachim Klewes, Dirk Popp, Manuela Rost-Hein

3. Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset
Christopher Peterka

4. Policy and Politics in the Era of the Industrial Internet: How the Digital Transformation Will Change the Political Arena
Giuseppe Porcaro

5. The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven Communication
Marilies Rumpold-Preining

6. The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession
Grazia Murtarelli

7. It’s About Trust: The IT Department’s Role in a Digital Organisation: Why Techies May Be the New Communications Team
Wayne Pales

8. Digital Transformation of Energy Companies: The Role of Disruptive Communication
Christian Ammer

9. New Challenges of the Digital Transformation: The Comeback of the Vision-Mission System
Guido Wolf

10. Mention Communication—Think Organisation: Agile Communication in the Digital Era
Eric-Jan Kaak

11. From Customer Service to Customer Experience: The Drivers, Risks and Opportunities of Digital Transformation
Lumir Boureanu

12. Car Sales in the Throes of Change: Aims for Total Customer Experience in the Digital Era
Jochen Sengpiehl

13. The Global Web in Regional Politics: The Regulatory and Political Debate on Digitalisation and the Internet of Things
Stefan Denig

14. Managing the Digital Transformation: Ten Guidelines for Communications Professionals
Joachim Klewes, Dirk Popp, Manuela Rost-Hein

Keywords: Business and Management, Corporate Communication/Public Relations, Communication Studies, Business Strategy/Leadership, Innovation/Technology Management

Editor
 
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
Management for Professionals
Category
Economy
Format
Ebook
eISBN (PDF)
9783319418452
Printed ISBN
978-3-319-41844-5

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