Login

Pini, Fabrizio Maria

New Luxury Management

Pini, Fabrizio Maria - New Luxury Management, ebook

153,75€

Ebook, PDF with Adobe DRM
ISBN: 9783319417271
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Luxury as a Construct: An Evolutionary Perspective
Alessandro Brun

Part 1. Discovering Luxury

2. Luxury Dynamics
Emmanuelle Rigaud-Lacresse

3. Global Organizational Leadership for Luxury Companies
Karina R. Jensen

4. Financial Reporting and Communication in the Luxury Industry
Laurent Hervé

Part 2. Key Assets and Competencies for Value Creation in the Luxury Company

5. A Narrative Approach to Luxury Brands
Fabrizio Maria Pini

6. Financial Valuation of Luxury Brands
María Ruiz García

7. Brand as a Legal Asset for Luxury Companies: Brand Power
Caroline André, Arnaud Fournier

8. Knowhow, Skills and Competencies as Knowledge Assets for Luxury Companies
Fabien Seraidarian, Ruxanda Kmiec

9. Luxury & Prime Locations
Stéphane Fourneaux

Part 3. Key Processes for Value Creation in Luxury Companies

10. Managing the Creative Process
Paola Bertola, Chiara Colombi, Federica Vacca

11. Supply Chain Management in the Luxury Industry
Alessandro Brun

12. Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication
Fabrizio Maria Pini, Valeria Pelleschi

Part 4. Growth for Value Creation in Luxury Industries

13. Growth Archetypes in Luxury Companies
Emmanuelle Rigaud-Lacresse, Fabien Seraidarian

14. Integration of Mergers and Acquisitions in the Fashion and Luxury Industry
Barbara Quacquarelli

15. International Retailing and Growth Paths
Cecilia Castelli, Antonella Moretto

Keywords: Business and Management, Supply Chain Management, Marketing, Business Strategy/Leadership, Organization

Editor
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
Palgrave Advances in Luxury
Page amount
22 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783319417271
Printed ISBN
978-3-319-41726-4

Similar titles