Pini, Fabrizio Maria
New Luxury Management
1. Luxury as a Construct: An Evolutionary Perspective
Alessandro Brun
Part 1. Discovering Luxury
2. Luxury Dynamics
Emmanuelle Rigaud-Lacresse
3. Global Organizational Leadership for Luxury Companies
Karina R. Jensen
4. Financial Reporting and Communication in the Luxury Industry
Laurent Hervé
Part 2. Key Assets and Competencies for Value Creation in the Luxury Company
5. A Narrative Approach to Luxury Brands
Fabrizio Maria Pini
6. Financial Valuation of Luxury Brands
María Ruiz García
7. Brand as a Legal Asset for Luxury Companies: Brand Power
Caroline André, Arnaud Fournier
8. Knowhow, Skills and Competencies as Knowledge Assets for Luxury Companies
Fabien Seraidarian, Ruxanda Kmiec
9. Luxury & Prime Locations
Stéphane Fourneaux
Part 3. Key Processes for Value Creation in Luxury Companies
10. Managing the Creative Process
Paola Bertola, Chiara Colombi, Federica Vacca
11. Supply Chain Management in the Luxury Industry
Alessandro Brun
12. Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication
Fabrizio Maria Pini, Valeria Pelleschi
Part 4. Growth for Value Creation in Luxury Industries
13. Growth Archetypes in Luxury Companies
Emmanuelle Rigaud-Lacresse, Fabien Seraidarian
14. Integration of Mergers and Acquisitions in the Fashion and Luxury Industry
Barbara Quacquarelli
15. International Retailing and Growth Paths
Cecilia Castelli, Antonella Moretto
Keywords: Business and Management, Supply Chain Management, Marketing, Business Strategy/Leadership, Organization
- Editor
- Pini, Fabrizio Maria
- Rigaud-Lacresse, Emmanuelle
- Publisher
- Springer
- Publication year
- 2017
- Language
- en
- Edition
- 1
- Series
- Palgrave Advances in Luxury
- Page amount
- 22 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319417271
- Printed ISBN
- 978-3-319-41726-4