Login

Kucuk, S. Umit

Brand Hate

Kucuk, S. Umit - Brand Hate, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9783319415192
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. What Is Hate?
S. Umit Kucuk

2. What Is Brand Hate?
S. Umit Kucuk

3. Antecedents of Brand Hate
S. Umit Kucuk

4. Consequences of Brand Hate
S. Umit Kucuk

5. Semiotics of Brand Hate
S. Umit Kucuk

6. Legality of Brand Hate
S. Umit Kucuk

7. Managing Brand Hate
S. Umit Kucuk

Keywords: Business and Management, Customer Relationship Management, Corporate Communication/Public Relations, Online Marketing/Social Media, Media Management, Emotion

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783319415192
Printed ISBN
978-3-319-41518-5

Similar titles