Kucuk, S. Umit
Brand Hate
Table of contents
1. What Is Hate?
S. Umit Kucuk
2. What Is Brand Hate?
S. Umit Kucuk
3. Antecedents of Brand Hate
S. Umit Kucuk
4. Consequences of Brand Hate
S. Umit Kucuk
5. Semiotics of Brand Hate
S. Umit Kucuk
6. Legality of Brand Hate
S. Umit Kucuk
7. Managing Brand Hate
S. Umit Kucuk
Keywords: Business and Management, Customer Relationship Management, Corporate Communication/Public Relations, Online Marketing/Social Media, Media Management, Emotion
- Author(s)
- Kucuk, S. Umit
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 1
- Page amount
- 9 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319415192
- Printed ISBN
- 978-3-319-41518-5
