Political Communication in Britain

1. Foreword
Robert Worcester

2. Introduction
Dominic Wring, Roger Mortimore, Simon Atkinson

Part I. Part I: Polling

3. The Polls and Their Context
Roger Mortimore, Anthony Wells

4. The Performance of the Polls
Nick Moon

5. The Election in Scotland
Mark Diffley

6. Outside the Marginals: Constituency and Regional Polling at the 2015 General Elections
Tom Mludzinski, Katharine Peacock

7. What the Polls Polled: Towards a Political Economy of British Election Polls
Murray Goot

Part II. Campaigns

8. An Interview with Jeremy Sinclair
Jeremy Sinclair, Simon Atkinson

9. The Conservative Campaign
Andrew Cooper

10. The Labour Campaign
Greg Cook

11. The SNP Campaign
Kevin Pringle

12. Chill Wind: The Liberal Democrat Campaign
Olly Grender

13. A Polite Insurgency: The UKIP Campaign
Gawain Towler

14. For the Common Good: The Green Party’s 2015 General Election Campaign
Judy Maciejowska

Part III. Media

15. The Media Campaign: The Issues and Personalities Who Defined the Election
David Deacon, John Downey, James Stanyer, Dominic Wring

Part III. Broadcasting

16. The Broadcast Journalist’s View
Michael Crick

17. Regulating Broadcasting During the 2015 General Election: The Ofcom Perspective
Adam Baxter

18. Election Debates: The Less Than Smooth Path to TV’s Big Campaign Events
Ric Bailey

19. The Election Debates in 2015: The View from the Living Room
Claire Emes, Josh Keith

20. Reporting the Election
Joe Murphy

21. Pink Buses, Leaders’ Wives and “The Most Dangerous Woman in Britain”: Women, the Press and Politics in the 2015 Election
Emily Harmer

22. Othering Ed: Newspaper Coverage of Miliband and the Election
Ivor Gaber

23. The Social Media Campaign: Mobilisation and Persuasion
Darren G. Lilleker, Daniel Jackson

24. #GE2015: The General Election on Twitter
Steven Ginnis, Carl Miller

Keywords: Political Science and International Relations, Political Communication, Electoral Politics, British Politics