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Buliga, Oana

Business Model Pioneers

Buliga, Oana - Business Model Pioneers, ebook

92,25€

Ebook, PDF with Adobe DRM
ISBN: 9783319388458
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Table of contents

Part I. Retail Business Model Pioneers

1. Introduction
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

2. The Business Model Concept
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

3. Striving for Customer Benefit: The Case of Aldi
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

4. Pure Beauty: The Case of The Body Shop
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

5. Globalizing Coffee Culture: The Case of Starbucks
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

6. Customized and Built to Order: The Case of Dell
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

7. Creating the Global Shopping Mall: The Case of Amazon
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

Part II. Media and Entertainment Business Model Pioneers

8. Beyond the Search Engine: The Case of Google
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

9. Journalism 2.0: The Case of the Huffington Post
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

10. Making People Happy: The Case of the Walt Disney Company
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

11. Entertainment on Demand: The Case of Netflix
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

12. Passion for Music: The Case of Spotify
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

Part III. Service Business Model Pioneers

13. Democracy in Education: The Case of edX
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

14. Pioneer in the Skies: The Case of Southwest Airlines
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

Part IV. Manufacturing Business Model Pioneers

15. Driving Against the Tide: The Case of Tesla Motors
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

16. Managing Complexity: The Case of Siemens
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

17. Key Learnings: How to Start a Pioneering Business Model?
Kai-Ingo Voigt, Oana Buliga, Kathrin Michl

Keywords: Business and Management, Business Strategy/Leadership, Innovation/Technology Management, Market Research/Competitive Intelligence

Author(s)
 
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
Management for Professionals
Category
Economy
Format
Ebook
eISBN (PDF)
9783319388458
Printed ISBN
978-3-319-38844-1

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