Arora, Anshu Saxena
International Fragmentation
Part I. Manufacturing
1. Indian Small-Scale Manufacturing Firms: Achieving Competitive Advantage
Katrina Savitskie, Sandipan Sen, Sampath Ranganathan
Part II. Marketing
2. Should the Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding
Esmira Gheisary
3. The Influence of Culture on Leader–Member Exchange and Job Satisfaction of Subordinates: A Vietnamese Study
Uyen Hill
Part III. Economy
4. The Growing Economic Role of China in Africa: The Case of the Democratic Republic of Congo
Emmanuel Naniuzeyi
Part IV. Education
5. Accreditation in a French Business School from the Student Perspective
Hailee Tindale
Part V. Growth
6. Amazon Pays to Quit!
David Moriez
7. Power Tools for Gold: Doing or Not Doing Business with North Korea?
Sven Horak
8. To Sell or Not to Sell? The Financial and Socio-emotional Dilemma of the Ownership Decision in the Family Business
Fabian Bernhard, Rania Labaki
Keywords: Business and Management, Production, Marketing, Supply Chain Management, Emerging Markets/Globalization
- Editor
- Arora, Anshu Saxena
- Bacouel-Jentjens, Sabine
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 1
- Series
- International Marketing and Management Research
- Page amount
- 21 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319338460
- Printed ISBN
- 978-3-319-33845-3