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Arora, Anshu Saxena

International Fragmentation

Arora, Anshu Saxena - International Fragmentation, ebook

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ISBN: 9783319338460
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Table of contents

Part I. Manufacturing

1. Indian Small-Scale Manufacturing Firms: Achieving Competitive Advantage
Katrina Savitskie, Sandipan Sen, Sampath Ranganathan

Part II. Marketing

2. Should the Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding
Esmira Gheisary

3. The Influence of Culture on Leader–Member Exchange and Job Satisfaction of Subordinates: A Vietnamese Study
Uyen Hill

Part III. Economy

4. The Growing Economic Role of China in Africa: The Case of the Democratic Republic of Congo
Emmanuel Naniuzeyi

Part IV. Education

5. Accreditation in a French Business School from the Student Perspective
Hailee Tindale

Part V. Growth

6. Amazon Pays to Quit!
David Moriez

7. Power Tools for Gold: Doing or Not Doing Business with North Korea?
Sven Horak

8. To Sell or Not to Sell? The Financial and Socio-emotional Dilemma of the Ownership Decision in the Family Business
Fabian Bernhard, Rania Labaki

Keywords: Business and Management, Production, Marketing, Supply Chain Management, Emerging Markets/Globalization

Editor
 
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Series
International Marketing and Management Research
Page amount
21 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783319338460
Printed ISBN
978-3-319-33845-3

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