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Dwivedi, Yogesh K.

Mobile Marketing Channel

Dwivedi, Yogesh K. - Mobile Marketing Channel, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9783319312873
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Table of contents

1. Online Consumer Behavior and Marketing
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar

2. Mobile Marketing Channel
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar

3. Scope of Short Messaging Service as a Marketing Channel
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar

4. Effective Mobile Channel
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar

5. Design of the Mobile Channel Structure
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar

6. Target Marketing and Development of the Communication Channel
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar

7. Conclusion
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar

Keywords: Business and Management, Business Information Systems, Marketing, Information Systems Applications (incl. Internet)

Author(s)
 
 
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Series
SpringerBriefs in Business
Page amount
20 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783319312873
Printed ISBN
978-3-319-31285-9

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