Caballero, Pablo
Strategy is Digital
1. Introduction
Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
2. From Digital Strategy to Strategy Is Digital
Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
3. Serialization in the Pharmaceutical Industry
Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
4. The Customer Chain: The Omnichannel and the Omnichain
Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
5. Bikes or Drones to the Consumer: The Logistical Challenge of the Last Mile
Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
6. New Business Models: Rocket Science
Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
7. Conclusions
Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
Keywords: Business and Management, Business Strategy/Leadership, Enterprise Architecture, Operations Management
- Author(s)
- Caballero, Pablo
- Cordon, Carlos
- Garcia-Milà, Pau
- Vilarino, Teresa Ferreiro
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 1
- Series
- Management for Professionals
- Page amount
- 9 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319311326
- Printed ISBN
- 978-3-319-31131-9