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Davim, J. Paulo

MBA

Davim, J. Paulo - MBA, ebook

153,75€

Ebook, PDF with Adobe DRM
ISBN: 9783319282817
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Table of contents

Part I. Speaking About Marketing

1. Marketing in Crises—Its Nature and Perspectives for Managers
Jochen Schellinger, Kim Oliver Tokarski

2. Understanding Digital Marketing—Basics and Actions
Teresa Piñeiro-Otero, Xabier Martínez-Rolán

Part II. Speaking About Human Resource Management

3. Human Resource Management: An Operational Perspective
Carolina Feliciana Machado

4. Training and Development in Organizations: Start at the Beginning

Ana Paula Vieira Gomes Ferreira

Part III. Speaking About Accounting and Finance

5. Accounting as an Information System
Ana Alexandra Caria, Anabela Martins Silva, Delfina Rosa Rocha Gomes, Lídia Cristina Alves Morais Oliveira

6. Introduction to Corporate Finance
Leoni Eleni Oikonomikou

Keywords: Engineering, Engineering Economics, Organization, Logistics, Marketing, Business and Management, general, Job Careers in Science and Engineering

Editor
 
Publisher
Springer
Publication year
2016
Language
en
Edition
1st ed. 2016
Series
Management and Industrial Engineering
Category
Technology, Energy, Traffic
Format
Ebook
eISBN (PDF)
9783319282817
Printed ISBN
978-3-319-28279-4

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