MBA

Part I. Speaking About Marketing

1. Marketing in Crises—Its Nature and Perspectives for Managers
Jochen Schellinger, Kim Oliver Tokarski

2. Understanding Digital Marketing—Basics and Actions
Teresa Piñeiro-Otero, Xabier Martínez-Rolán

Part II. Speaking About Human Resource Management

3. Human Resource Management: An Operational Perspective
Carolina Feliciana Machado

4. Training and Development in Organizations: Start at the Beginning

Ana Paula Vieira Gomes Ferreira

Part III. Speaking About Accounting and Finance

5. Accounting as an Information System
Ana Alexandra Caria, Anabela Martins Silva, Delfina Rosa Rocha Gomes, Lídia Cristina Alves Morais Oliveira

6. Introduction to Corporate Finance
Leoni Eleni Oikonomikou

Keywords: Engineering, Engineering Economics, Organization, Logistics, Marketing, Business and Management, general, Job Careers in Science and Engineering