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Schlegelmilch, Bodo B.

Global Marketing Strategy

Schlegelmilch, Bodo B. - Global Marketing Strategy, ebook

92,25€

Ebook, PDF with Adobe DRM
ISBN: 9783319262796
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Table of contents

1. Marketing: A Global Discipline
Bodo B. Schlegelmilch

2. Assessing Global Marketing Opportunities
Bodo B. Schlegelmilch

3. Entering Global Markets
Bodo B. Schlegelmilch

4. Segmenting Targeting and Positioning in Global Markets
Bodo B. Schlegelmilch

5. Creating Global Product and Service Offerings
Bodo B. Schlegelmilch

6. Extracting Value from Global Operations
Bodo B. Schlegelmilch

7. Global Supply Chains and Distribution Networks
Bodo B. Schlegelmilch

8. Global Branding and Communication
Bodo B. Schlegelmilch

9. Organizational Design for Global Marketing Strategy
Bodo B. Schlegelmilch

10. Global Marketing Ethics and CSR
Bodo B. Schlegelmilch

11. The Future of Global Marketing Strategy
Bodo B. Schlegelmilch

Keywords: Business and Management, Marketing, Emerging Markets/Globalization, Business Strategy/Leadership

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1st ed. 2016
Series
Management for Professionals
Page amount
27 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783319262796
Printed ISBN
978-3-319-26277-2

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