Schlegelmilch, Bodo B.
Global Marketing Strategy
1. Marketing: A Global Discipline
Bodo B. Schlegelmilch
2. Assessing Global Marketing Opportunities
Bodo B. Schlegelmilch
3. Entering Global Markets
Bodo B. Schlegelmilch
4. Segmenting Targeting and Positioning in Global Markets
Bodo B. Schlegelmilch
5. Creating Global Product and Service Offerings
Bodo B. Schlegelmilch
6. Extracting Value from Global Operations
Bodo B. Schlegelmilch
7. Global Supply Chains and Distribution Networks
Bodo B. Schlegelmilch
8. Global Branding and Communication
Bodo B. Schlegelmilch
9. Organizational Design for Global Marketing Strategy
Bodo B. Schlegelmilch
10. Global Marketing Ethics and CSR
Bodo B. Schlegelmilch
11. The Future of Global Marketing Strategy
Bodo B. Schlegelmilch
Keywords: Business and Management, Marketing, Emerging Markets/Globalization, Business Strategy/Leadership
- Author(s)
- Schlegelmilch, Bodo B.
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 1st ed. 2016
- Series
- Management for Professionals
- Page amount
- 27 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319262796
- Printed ISBN
- 978-3-319-26277-2
