Jr., Leroy Robinson,
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
1. A Consumer Culture Theory Approach to Analyzing Beauty Culture in Iran
Atefeh Yazdanparast
2. Tracing the Impact of Consumer Animosity in In-groups towards Out-group focused Endorsements in Multicultural Environments
Mubbsher Munawar Khan, Bodo B. Schlegelmilch
3. Global Privacy: An International Perspective Examining Perceptions of Information Sensitivity and Consumers Willingness to Provide Personal Informaiton
Ereni Markos, George R. Milne, Lisa Keller
4. Effective Sales Management: What Do Sales People Think?
Daniel J. Goebel, Dawn R. Deeter-Schmelz, Karen Norman Kennedy
5. Impact of Servant Leadership on Ethical Climate, Supervisor Conflict, and Organizational Outcomes
Fernando Jaramillo, Fabrizio Noboa
6. Impact of Perfectionism and Self-Efficacy on Job Performance and Work Engagement : Genmes and Boomers
Sandrine Hollet-Haudebert, Jay Prakash Mulki
7. The Impact of Sales Performance Goals on Behaviors: Enhancing or Compromising Sustainable Performance?
Javier Marcos-Cuevas, Monica Franco-Santos
8. The Skills and Competencies of Sales Leaders: A Survey
Lynette Ryals, Shahpar Abdollahi, Javier Marcos
9. Music Authenticity is in the Eye (and Ear) of the Beholder: Perception of Cues and Intentions of Behavior
Paul G. Barretta
10. Examining the Visual Map of Athlete Endorsement Effectiveness: A Case Of 2010 FIFA World Cup
Yonghwan Chang, Akiko Arai
11. Whither Simplicity? An Exploratory Study of The Antecedents of Voluntary Simplicity
Spencer M. Ross
12. Laying the Foundation for an Ecosystem of Creativity Marketing
Marie Taillard, Minas Kastanakis
13. Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies
Mark R. Gleim, Stephanie J. Lawson, Stacey G. Robinson
14. Iintended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments
Simos Chari, Constantine Katsikeas, George Balabanis
15. The Role Of Religion In Anti-Consumption Tendencies: Religiosity As A Different Form of Consumer Resistance
Emre Ulusoy
16. Consumers’ Different Website Use Patterns and Value Perceptions in the Context of Local Newspapers
Anssi Tarkiainen, Heli Arminen, Olli Kuivalainen
17. Influence of Brand-Related Antecedents and Extraversion on Consumers’ Online Brand Referrals
Enrique Becerra, Vishag Badrinarayanan
18. The Captcha Conflict — A Consumer’S Choice Between Security and Convenience
Steffen Zorn, Pedram Hayati
19. The Online Learning Environment: Delivering Quality?
Margy P Conchar, Havva J Meric, Beverly Wright
20. Conditions of Departmental Power: A Strategic Contingency Exploration of Marketing’s Customer Connecting Role
Corina Marx, Malte Brettel
21. Environmental Person-Organization Fit And The Importance Of Promoting Organizational Policy Internally
Phillip Hartley, Rachel Trout
22. Understanding Employee Environmental Behaviour In Professional Service Firms
Kate Thirlaway, Niall Piercy, Alistair Brandon-Jones
23. Efficiency of the Process and Maximization of Results from Communication Efforts: Proposition and Test of a Model to Evaluate the Mix of Conventional Media and Interactive Media.
Áurea Helena Puga Ribeiro, Plínio Reis Monteiro, Raquel Robbe, Daniela Vilaça, Timotheo Silveira
24. Learning Styles and Marketing Communication Media: Relationships and the Effects on Brand Responses
Widyarso Roswinanto
25. Media Guiding Consumers Across Different Stages of the Purchase Process
Hilde A. M. Voorveld, Fred E. Bronner, Peter C. Neijens, Edith G. Smit
26. Development of a Scale to Measure the Perceived Interactivity of Websites
Xia (Linda) Liu
27. A Collective Movement Perspective of Online Shoppers
Prakash Das
28. Trusted Advisor: A Key Variable on the Path to Co-Creating Value with Clients
Stephanie M. Mangus
29. Value Priorities and Consumer Behavior of Turkish Immigrants in Germany
Annas Abedin
30. A Latent Variable Modeling Approach To Understanding Attitudinal And Behavioral Ethnic Identity In Hispanic Consumer Behavior: A Structured Abstract
Ricardo Villarreal, Shelley Blozis
31. The Effect of a Muslim Endorsement on Non-Muslim’s Attitudes and Purchase Intentions
Amro Maher
32. The Influence of E-Service-Quality on Customer Value Perception and Satisfaction: The Case of Third-Party Web Sites
Weiling Zhuang, Barry J. Babin
33. Teleological Approaches from Complexity Sciences in Services
Göran Svensson, Carmen Padin
34. Extending the ACSI to Goodwill: Assessing Donor Satisfaction and Engagement
Richard Michon
35. Understanding Bloggers: Opinion Leadership and Motivations to Use Blogs Among Bloggers and Blog Readers
Sigal Segev, Rosanna Fiske, Maria Elena Villar
36. The Evolution and Impact of Online Word-of-Mouth (eWOM) Research: A Structured Review and Integrated Model
Robert King, Pradeep Racherla
37. Efficacy of Ads with Short Message Service (SMS) Copy
Jeremy J. Sierra, Harry A. Taute, Michael R. Hyman
38. Marketing Planning and Sales Autonomy as a Combination Remedy for Marketing Myopathy
Yuko Yamashita, Wataru Uehara, Masato Sasaki, Hiroyuki Fukuchi, Gen Fukutomi
39. The Use of Manangement Control to Guide Marketing Department Power in Establishing Market Orientation: A Resource Dependence Perspective
Corina Marx, Malte Brettel
40. Complementarity of Innovation Capability and Customer-Linking Capability: A Configurational Approach
Matti Jaakkola, Jukka Luoma, Johanna Frösén, Henrikki Tikkanen, Jaakko Aspara
41. Leadership Style & Strategic Management: An Analysis of Hierarchical Influence
Stephanie Slater
42. The Market Power of Private Labels- Retailer’s Brand and Industry Effect
Pedro Verga Matos, Rita Coelho Vale
43. Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
Pedro Verga Matos, Rita Coelho Vale
44. Why is it Important for Private Labels to Innovate? : The Effects on Trust and WOM.
Carmen Abril, Joaquin Sanchez, Diana Gavilan, Roberto Manzano, Maria Avello
45. Retail Assortment Size and Customer Choice Overload: The Influence of Shopping Enjoyment and Time Pressure
Kyoungmi Kim, Arthur W. Allaway, Alexander E. Ellinger
46. The Effect of Touch on Perceived Product Freshness
Devdeep Maity
47. The Impact of Social Advertising Campaigns in Shaping Egyptian Youth’s Behavioral Intentions
Alaa El-Gharbawy
48. Social Media Analysis as a New Research Tool — An Exploratory Study to Determine the Reliability and Validity of Analyses on the Social Web
Boris Toma, Daniel Heinrich, Hans H. Bauer, Colin Campbell, Philipp Rauschnabel
49. The Strategic Influence of Firm-Created WOM: Evidence from a Movie Industry
Hyunju Shin, Woojung Chang
50. Ok, we have the Resources, But what Next? A Conceptual Model of the Effects of Project Team Activities on Customer Perceived Value
Daniel D Prior
51. A Framework to Masure the Co-Created Concept of Value
Shilpa Iyanna, Heidi Winklhofer, James Devlin
52. Expanding the Scope of Value Co-Creation
Alexander J. Kull
53. The Study of Marketing Institutions: Ramifications of Its Current Status on the Future Direction of the Field of Marketing
Adel El-Ansar, Robert A. Robicheaux
54. Disservice: A Framework of Sources and Solutions
Stephen Grove, Raymond Fisk, Lloyd Harris, Emmanuel Ogbanna, Joby John, Les Carlson, Jerry Goolsby
55. Service Quality, Customer Satisfaction, Value and Loyalty An Empirical Investigation In A Service Failure Context
Nicholas G. Paparoidamis, Ruben Chumpitaz, John Ford
56. Service Branding: The Sign of Apparel
Wei-Lun Chang, Hui-Chi Chang
57. “I am so Embarrassed!” - How Personal and Empathic Embarrassment in Personal Product Purchasing Impacts Sales Clerk Choice
Ceren Ekebas, Aaron Arndt
58. Co-Creating Value With Self-Service Technology: Helping Customers Help Themselves
Tim Hughes, Ed Little, Toni Hilton, Ebi Marandi
59. Customers Helping Customers: Payoffs For Linking Customers In Service Settings
Hulda G. Black, Leslie H. Vincent, Steven J. Skinner
60. Customer Experience Decomposition: A Conceptual Framework
Stefan Sleep, Son K. Lam
61. Reciprocal Effect of Store Brand Extension: Evidences from Scanner Panel Data
Yi Zhang, Jikyeong Kang
62. The Effects of Reward Type and its Likelihood in Customer Brand Co-Creation Activity on Self-Brand Connection
Elmira Bogoviyeva
63. Sport Celebrity Endorsement and the British Consumer
Fiona Davies, Stephanie Slater
64. The Key Role of Sincerity in Restoring Trust in a Brand with a Corporate Apology
John G Knight, Damien Mather, Brianne Mathieson
65. The Trademark Dilution Revision Act of 2006: A Rationale for Changes in the Trademark Dilution Act of 1995
Mubbsher Munawar Khan, Bodo B. Schlegelmilch
66. The Effect of Prior Outcomes on Consumer Sellers’ Evaluations of Planned On-Line Resale
Crystal Tzuying Lee, Shilling Liao
67. Brand Tribalism: An Anthropological Perspective
Harry A. Taute, Jeremy J. Sierra
68. Conceptualizing Marketing Relationship Models and their Impact on Customer Response
Zannie Giraud Voss, Glenn B. Voss, Véronique Cova, Bernard Cova
69. A Closer Look at Destination: Image, Personality, Relationship and Loyalty
Ching-Fu Chen, Phou Sambath, Don Jyh-Fu Jeng
70. The Modern Renegotiations of Confucian Ethics and Implications on Ethical Consumption in China
Amy Yau, Iain Davies
71. The Influence of Product Knowledge on Consumer’s Company and Product Evaluations in Product-Harm Crisis Situations
Ursula Haas-Kotzegger, Ioannis Assiouras, Bodo B. Schlegelmilch, George Skourtis
72. Understanding Ethical Consumers: A New Approach Towards Modeling Ethical Consumer Behaviours
Papaoikonomou Eleni, Nicholas G. Paparoidamis, Ruben Chumpitaz
73. Assessing the Role of Service Quality of Retail Self-Checkouts on Customer Satisfaction and Loyalty: Empirical Evidence from an Emerging Market
Fatma Demirci-Orel, Ali Kara
74. Marketing Sustainability: Consumer Responses to the Social Quality of Private Labels
Chiraz Aouina Mejri, Dhruv Bhatli
75. Does a Multi-Channel Return Policy Affect Online Purchase Intention?
Chinintorn Nakhata, Anne Magi
76. Sustainability in the Apparel and Textiles Industry: A Conceptual Paper Addressing Previous Findings and Areas of Future Research
Joy M. Kozar, Kim Y. Hiller Connell
77. Swapping Stories: An Exploratory Study of Consumer Exchange Motivations and Behavior
Delisia R. Matthews, Nancy Hodges
78. Exploring the Impact of Consumers’ Second-Hand Clothing Motivations on Shopping Outcomes: An Investigation of Weekend Market Patronage in Thailand
Chawanuan Kananukul, Kittichai Watchravesringkan, Nancy Hodges
79. Understanding the R in CSR: Are Retailers or Manufacturers Most Responsible for Promoting Healthier Eating?
Marzena Nieroda, Peter J. McGoldrick, Christiane Weykamp
80. Materialism through a Magnifying Glass: A Comprehensive Model of the Antecedents and Consequences of Three Facets of Materialism
Sigal Segev, Aviv Shoham, Yossi Gavish
81. Explaining Variation in Conspicuous Consumption: An Empirical Examination
Minas N. Kastanakis, George Balabanis
82. Materialism: A General Hierarchical Model Perspective
Mayoor Mohan
83. Empowering Digital Information Consumers: The Effects Of Self-Efficacy, Optimum Stimulation Level And Perceived Interactivity On Value In Use
Colleen P. Kirk, Scott Swain
84. Facilitating Innovations and Value Co-Creation in Industrial B2B Firms by Combining Digital Marketing, Social Media and Crowdsourcing
Henri Simula, Aarne Töllmen, Heikki Karjaluoto
85. The Dark Side of Customer Co-Creation – What Happens When Technology-Based Co-Created Services Fail?
Matthias Handrich, Sven Heidenreich, Linn Thomas
86. Self-Regulation of Corporate Reputation to Deter “Green- Washing” In Sustainable Architecture: A Case Study
Ian D Parkman
87. Consumers’ Inferential Evaluations of Sustainability Attributes Based on Incomplete Product Information
Verena Gruber, Bodo B. Schlegelmilch, Michael J. Houston
88. Save the Planet or Save Some Money? How the Framing of Environmentally Friendly Behaviour Affects Consumers.
Todd Green, John Peloza
89. Athlete Identification and Brand Personality States
Brad D. Carlson, D. Todd Donavan, Kevin J. Cumiskey, George Dietz
90. The Effect of Brand Awareness, Internet Search Patterns and Product-Line Characteristics on Revenue Premium
Raluca Ioana Gui
91. The Effect of the Foreign Brand on Consumer Perception
Trang Phuc Tran, Robert O. Fabrize
92. The Value Concept Over Time And In The Perception Of Brazilian Management Students
Flávio Régio Brambilla
93. Marketing Elements for Designing of the Integral Tourist Product-Colima
Irma Magaña Carrillo, Carmen Padín Fabeiro, Vicente A. Jiménez Olivera
94. Customers Service Experience in Hospitals: A Dip and SOS Construct of Negative Encounters
Maria de los M. Santos Corrada, Juan Carlos Sosa Varela, Göran Svensson
95. Service Ecosystems Design in Ethnic Markets
Esi Abbam Elliot, Joseph Cherian, Raed Elaydi
96. Co-Creation of Award Winning Advertisements
Sheila Sasser, Mark Kilgour, Scott Koslow
97. Firm Capabilities, Customer/Supplier Participation, and Firm Performance
Guangping Wang, Xiaoqin Ma, Wenyu Dou, Nan Zhou
98. Considering the Nature of Value Capturing Mechanisms in Industrial Buyer-Supplier Exchange — A Structured Abstract
Daniel D Prior
99. Social Analytics in Hedonic and Utilitarian Companies
Sarah Fischbach
100. MBA Students as customers: The Kano Method and Collegiate Website Excitement Factors
Matt Elbeck, Brian A. Schee
101. Internet Literacy And Attitudes Towards Internet Advertising: A Cross-Cultural Study
Emre Ulusoy
102. Social Media Strategy And Online Brand Reputation The Luxury Hospitality Case
Corine Cohen, Alexis Chapman
103. How to Push Consumers’ Intention to Adopt Alternative Fuel Vehicles – An Integrative Adoption Model
Martin Petschnig, Patrick Spieth
104. Bringing Cultural Diversity to Service Marketing Courses: A Servqual Exercise
Mark S. Rosenbaum, Lauren I. Labrecque, Ioana Moraru
105. Applying a Business Model to Institution-Student Relationships
Lyndsey Cleghorn, Sarah Kruger, Megan Nosal, Piotr Oleksiuk, Devon Schulz, Drew Tolly, Mitch Griffin
106. Teaching The Fuzzy Front End Of Innovation: Real-Life Application With Cross-Functional And International Teams
Minna-Maarit Jaskari
107. Empowered Students – Service-Oriented Universities: How to Manage Higher Education in the 21
Kathrin Kindlein, Manfred Schwaiger
108. Marketing’s Role in Supply Chain Success
Patricia Daugherty, Alexander Ellinger, Anna Hummel, Niall Piercy
109. Academicians’ and Practitioners’ Views of Marketing Students’ Required Knowledge and Skills: A Structured Abstract
Laurie A Babin, Tara Burnthorne Lopez, Elizabeth K. LaFleur
110. An Empirical Comparison Of Measures Of Multiple-Choice Question Item Difficulty
John R. Dickinson
111. A Taxonomy Assessment And Item Analysis Of A Retailing Management Multiple-Choice Question Bank
John R. Dickinson
112. Evaluating the Impact of Celebrity Status and Character Likability on Brand Recognition
Anvita Kumar, George Balabanis
113. Cyber-Positioning: Bestselling Authors’ Online Communicated Brand Personalities
Anjali Bal, Adam Mills, Ronika Chakrabarti, Nie Terblanche, Robert A. Opoku
114. The Oprah Effect: Investigating the Celebrity-Candidate Endorsement Relationship
Eric Steenburg
115. Do Method and Lack of Context Explain Low Stability of Brand Associations? No!
Oliver Koll, Maria Kreuzer
116. The Antecedents of Eco-Friendly Brand Image: A Pilot Study
Shir-Way Siew, Justin Gressel
117. Brand Personality in Industrial Markets: Conceptualization and Measurement
Alke Toellner, Markus Blut, Stefanie Paluch
118. The Influence of Shareholder Complaints on Companies’ Product-Advertising Investments
Simone Wies, Arvid O. I. Hoffmann, Jaakko Aspara, Joost M. E. Pennings
119. A Quality Framework for Case Study Research: “Convincingness”
Jillian Farquhar, Nicolette Michels
120. Comparing Consumer Reactions to Percentage and Absolute Values: An Analogue Magnitude Encoding Perspective
Danny Weathers, Scott D. Swain, Jay P. Carlson
121. Is There a Better Price for This Product? Internet and Prevalence of Relative Thinking
Sweta Chaturvedi Thota
122. What’s That Plane Ticket Worth? Responding to Dynamic Pricing Strategies
Richard Hanna, Gerald Smith, Katherine Lemon
123. Explaining NFL Fans’ Purchase Intentions for Revered and Reviled Teams: A Dual-Process Perspective
Jeremy J. Sierra, Harry A. Taute, Robert S. Heiser
124. The Contagious Influence of Experiential Presentation in Online Negative Word-of-Mouth: A Sender’s MAO Perspective
Shilling Liao
125. Consumer Information Search behavior for Experiential and Material Purchases
Asli E. Aydin, Elif A. Selcuk
126. A Two-Step Recommendation to Improve Stability in Free Choice Brand-Attribute Associations
Devdeep Maity
127. The Transfer of Personality to Brands from Associated Spokespersons
Obinna Obilo
128. Achieving Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty
Akiko Arai, Yonghwan Chang
129. Environmentally Sustainable Supply Chain Management: An Evolutionary Framework
John J. Coyle, Evelyn A. Thomchick, Kusumal Ruamsook
130. Sustainable Logistics in Brazil and the United States: An Exploratory Study
Rudolf Leuschner, Dale S. Rogers
131. Marriage of Inconvenience: Value Co-Destruction in an Inter-Dependent Supply Chain Relationship
Javier Marcos-Cuevas, Matias Enz, Marko Bastl, Mark Johnson
132. An Exploratory Study of Extreme Couponing
James J. Zboja, Kevin M. Gatzlaff
133. Effects Of Anti-Tobacco Brands Ad Parodies On Cigarette Brands Attitude
Béatrice Parguel, Renaud Lunardo, Jean-Charles Chebat
134. Customer Relationship Development in Hedonic and Utilitarian Services
Anastasia Stathopoulou, George Balabanis
135. Sequential Learning Of Profit Maximizing Sales Prices
Maurits Kaptein, Petri Parvinen
136. Firm Pricing Orientation And Pricing Decisions In Industrial Markets
Stephan Liozu, Dick Boland, Andreas Hinterbuber, Sheri Perelli
137. Mindful Pricing: Transforming Organizations Through Value Based Pricing
Stephan Liozu, Dick Boland, Andreas Hinterbuber, Sheri Perelli
138. Revisiting The Netnography: Implications For Social Marketing Research Concerning Controversial And/Or Sensitive Issues
Emre Ulusoy
139. Social Media Marketing on Facebook: Investigating Determinants and Consequences of Users’ Attitude Toward the Facebook Page
Hans H. Bauer, Boris Toma, Dirk Fischer
140. A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement
Marko Sarstedt, Petra Wilczynski, Adamantios Diamantopoulos, Sascha Raithel
141. Tastes great or tasty? Matching advertising language to product construal
Karthik Easwar, Lifeng Yang
142. Making the Rainbow Connection: Factors Influencing Gay Consumers’ Evaluations of Gay-Friendly Corporate Activities
Gillian Oakenfull
143. Disparities In Professional Services Advertising: Communicated And Conceived Identity
Deborah Goldring
144. How can Salespeople’s Performance be Improved? The Role of Ethical Climate and Ethical Behavior
Laure Lavorata
145. Doctors As Salespeople: Strengthening Relationships With Patients To Motivate Better Self-Care
Harish Sujan, Timothy Harlan, Mita Sujan, Rick Ager
146. Dynamically Adapting Sales Influence Tactics in E-Commerce
Maurits Kaptein, Petri Parvinen
147. The Impact of Unwarranted Tip Requests on Self-Conscious Emotions, Attitutdes, & Repatronage Intentions
Jacob L. Hiler, Dan H. Rice, Dora E. Schmit
148. Forming Product Return Intentions To Reduce Cognitive Dissonance After Purchase
Devdeep Maity
149. Entrepreneurial Identity Brand Management: A Brand Management Model For Smes
Maria Isabel de Gomez, Jikyeong Kang
150. A Statistical Process to Incorporate the Use of Demographics to Help Select the “Best” Number of Market Segments
Ali Kara, Frank J. Carmone
151. Binational Study of the Impact of Brand Image, Brand Personality and Brand Love on Word of Mouth: The Case of Fashion Brands in UK and Switzerland
Ahmed Rageh Ismail, TC Melewar
152. How Do Market Characteristics Influence Brand Country Of Origin Effects?
Shuang Yang, Fernando Jimenez, John Hadjimarcou, Gary Frankwick
153. The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude
Burcu Tasoluk, Roger J. Calantone, Seyda Deligonul, S. Tamer Cavusgil
154. Challenges and Chances for International Portfolio Acquisition Brands (IPA Brands) in Developing Countries
Martin Heinberg, Markus Taube
155. The Teaching of Social Media Marketing
Tracy Tuten, Michael Solomon, Daniel Ladik
156. Exploring Social Media Marketing Strategies in SMEs
Iryna Pentina, Anthony Koh
157. Web Analytics and Social Media Monitoring in Industrial Marketing: Tools for Improving Marketing Communication Measurement
Joel Järvinen, Aarne Töllmen, Heiki Karjaluoto
158. Fostering Social Media Relationships: The Role of Parasocial Interaction
Lauren I. Labrecque
159. Negative Spokesperson Publicity: Comparing the Reactions of Investors and Firms
Stefan Hock, Sascha Raithel, Richard Rinkenburger
160. Consider the Source: Comparing Customer Reactions to Hearing about a Company Transgression by Word-of-Mouth vs. through the Media
V. Myles Landers, Mary P. Harrison, William Magnus Northington
161. Source Misattribution for the Sake of Attitude Change: A Conceptualization of the Role of Social Identity in Inducing Dissociative Processing
Adrienne Foos, Kathy Keeling, Debbie Keeling
162. How Corporate Social Responsibility Impacts Consumer Adoption of Nutrition Information
Christine Ye, John Peloza, J. Joseph Cronin
163. The “Bigger” Company Responsibility — When One Bad Product Harms a Country’s Image —
Frank Huber, Frederik Meyer, Andrea Weihrauch
164. Is CSR Important for All Types of Fans?: The Value of Corporate Social Responsibility in Sport
Marilyn Giroux, Frank Pons, Mehdi Mourali
165. Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing
Maria Petrescu, Dhruv Bhatli
166. Cultural Intelligence and Emotional Intelligence in External and Internal Sales Relationships
Felicia G. Lassk, Yang Lee
167. Marketing Intelligence Fosters Ownership Among Sakespersons to Improve their Service Quality: A Role of Marketing
Gen Fukutomi
168. Empowering Salespeople: Does it Work?
Frederick H.K. Yim, Srinivasan Swaminathan, Rolph Anderson
169. Customer Relationship Management: The Evolving Role of Customer Data
Hannu Saarijärvi, Heikki Karjaluoto, Hannu Kuusela
170. Toward an Understaning of Customer Negotiation Behavior: A Structured Abstract
Yvette Holmes, Leff Bonney
171. What Consumers Value: Relationships and Utility
Stephanie M. Mangus, Jacob L. Hiler, Judith Anne Garretson Folse, William C. Black, Anna M. Walz
172. Affect and Self-Expression as Determinants of a Lasting Purchase: The Case of the Tattoo Patron
Jeremy J. Sierra, Ravi Jillapalli, Vishag A. Badrinarayanan
173. Mortality Salience, Mood Regulation and Materialism
Kevin Lehnert, Kelly Cowart
174. How do Fine-Grained Emotions Affect the Helpfulness Vote of a Product Review? Evidence from User Generated Content Using Latent Semantic Analysis
Shimi Naurin Ahmad, Michel Laroche
175. How to Adopt Social Behavior to Achieve Efficient Social Marketing
Kuei-Feng Chang, Hao-Wei Yang
176. Customer-Driven Benchmarking: A Strategic Approach Leading To Sustainable Performance
Hamed M. Shamma, Salah S. Hassan
177. Social Mobility and the Demand for Luxury in Russia: A Typology of Russian Consumers of Luxury Goods
Gregory J. Kivenzor, Roy Toffoli
178. Supply Chain Alertness: A Relational Review
Xun Li, Thomas J. Goldsby, Clyde W. Holsapple, Michael G. Goldsby
179. A Framework for Relational Behaviors in Supply Chains: A Social Exchanage and Strategic Alignment ‘Fit’ Perspective
Karthik N. S. Iyer, Azam Firouzi
180. Authenticity In The Channel
Terry Beckman
181. The Price of Customer Engagement: How Substitution in Online Services Leads to Decreasing Revenues
Jerry Lindholm, Maurits Kaptein, Petri Parvinen
182. Managing Information Overload: The Case of Online Product Review Categorization
Kristof Coussement, Michael Antioco
183. Towards The Measurement Of Online Influence
Chris Archer-Brown, Niall Piercy, Adam Joinson
184. Factors Affecting Consumers’ Willingness to Adopt?-Health Information
JungKun Park, Eklou Amendah, Christina Chung
185. Is More Information Content Always Good? Investigating the Impact of Website Interface Features on E-Retailer’s Sales Performance
Abdul Ashraf, Narongsak (Tek) Thongpapanl
186. Use and Adaptation of International Internet Marketing Communications: A Conceptual Model
Philip J. Boutin
187. A Modified Social Cognition Model Predicting Patient Health Behaviors: The Mediating Role of Hope — Structured Abstract
Suzanne C. Makarem
188. Consumer Locus Of Control: Assessment Instrument Construction And Validation
Jerome J. Tobacyk, Barry J. Babin
189. Marketing As A Science: Does It Matter?
Danny Upshaw
190. Blue Print of a General Theory – Marketing Literature Review
Wei Hua
191. Marketing Dynamic Capabilities: A Review Of Conceptualization And Development, Foundations And Future Research Agenda
Denis Khantimirov
192. Revisiting the Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy
Emre Ulusoy
193. Revisiting The Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy
Emre Ulusoy
194. Evaluating Supply Chain Risk Mitigation Strategy
Woojung Chang, Allexander E. Ellinger
195. The Sources of Purchase Risks of a New Packaging Technology from a Supply Network Perspective
Jenni Hakola, Juha Munnukka
196. Young Children as Parents’ Extended Selves
Mine Ucok Hughes, Karen Kaigler-Walker, Wendy Bendoni
197. Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status
Debra M. Desrochers, Stephan Dahl
198. Who am I to you? A phenomeiiological study of romance, sense of self and the experience of cosmetics consumption
Chihling Liu, Debbie Keeling, Margaret Hogg
199. The Postmodern Consumer: An Identity Constructor?
Manel Hamouda
200. Any user can be any self they that they want so long as it is what they ‘ought’ to be: Exploring self-presentation in the presence of multiple audiences on social network sites
Ben Marder, Adam Joinson, Avi Shankar, Chris Archer-Brown
201. My Values or Our Identity? The Moderating Role of Identities on Values-Behavior Congruence and Green Consumption Decisions
Diego Costa, Adilson Borges, Walter Nique, Marcia Heiter
202. How Smooth Does It Feel? The Effects of Haptics on Consumers’ Nutritional Perceptions
Courtney Szocs, Dipayan Biswas, Donald Lehmann
203. Biased Evaluation of Products Caused by Targeting Effect of Multilingual Product Packaging
Mahesh Gopinath, Myron Glassman, Prashanth Nyer
204. How to Make Non-Natural Products Appear More Natural? Changes in Process Work Better Than Changes in Content
Pierrick Gomez
205. Satisfaction and Loyalty in E-Commerce: The Moderating Role of Nationality
Thijs Haak
206. Effects of Product Type and Gender on Online Purchase Attitudes and Intentions: A Structured Abstract
Jane McKay-Nesbitt, Chad Ryan
207. Clicking or Buying? Impacts of Website Quality and Website Attitude on E-Impulse Buying
Sua Jeon, HaeJung Kim
208. An Investigation of Motivational Factors and the Moderating Effect of Familiarity on Intention to Use Self-Service Technology to Purchase Apparel
Sooeun Cho, Nancy Hodges
209. Attitudinal Segmentation and Loyalty of Retailer Online Community Users
Peter J. McGoldrick, Daniel P. Hampson, Kaori Nanakida
210. Positive Consumption Emotion to Purchase Intention Cross-Cultural Evidence from China and India
Ji Hye Kang, Byoungho Jin
211. Profiling Thailand’s Retail Industry: An Analysis of Market Change and Opportunities for Future Growth
Chawanuan Kananukul, Nancy Hodges, Kittichai Watchravesringkan
212. The Effect of Social Influence on Consumer Regret
Hsiao-Ching Kuo
213. La Vie BohÈme? The Role of an Operatic Flash Mob on Consumer Behavior
Philip Grant, Anjali Bal, Leyland F. Pitt, Adam Mills, Anthony Chan
214. Female Consumers: Empowerment Through Diy Consumption
Marco Wolf, Jamye Foster, Pia A. Albinsson
215. The Role Of Individual-Level Factors In Explaining Marketing Power
Corina Marx
216. How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation
Loredana Viola, Päivi Karhu
217. Consumer = Prospective Employee? The Influence of Organizational Products/Services on the Perception of the Employer Brand
Simone Hochegger, Ralf Terfutter
218. The Role Of Need For Cognition On Responses To Catalogs
Joseph M. Jones
219. An Assessment Of Hierarchical Linear Modeling In International Business
Erkan Ozkaya, Tomas Hult, Chitra Srivastava Dabas, Kalin Dobrev Kolev, Steven Dahlquist, Sonia Arun Manjeshwar
220. Understanding Factors That Impact Firms’ Intent to Export in the Future
Adesegun Oyedele
221. Internationalization Of Fast Fashion Retailers: Does It Follow The Uppsala Model?
Michelle L. Childs, Byoungho Jin
222. Social Media Marketing in B2B-Companies - An Empirical Investigation of the Actual Usage, Challenges and Future Expectations of B2B Social Network Activities
Stefanie Paluch, Hartmut H. Holzmueller
223. Risk Perception In Remote Service Encounters
Stefanie Paluch, Nancy Wünderlich
224. Market Turbulence and Electronic Approaches to Marketing in Wine Sector SMEs: A Structured Abstract
Judith J. Madill, Leighann Neilson
225. A Framework for Examining B2B Digital Communication
Micah Murphy
226. Effects of National Culture on Attitude Toward Online Shopping: Two Country Individual and National Cultural Comparison
Dong Ling Xu-Priour
227. Technology Acceptance Model, Consumser Personality and Smartphone Users’ Satisfaction
En-Chi Chang, Chia-Yin Huang
228. Alleviating Privacy Obstacle in NOEW Mobile Service Adoption
Xiaoyan Chen, Gerard Cliquet
229. A Study of Understanding When Technology Attributes Can Increase Preference
Junhong Min, Madhav N. Segal
230. Generational Differences in Online Trust Development: Millennials V. Baby Boomers
Michael Obal
231. The Proper Meal, Social Capital, and Jia Ren Guanxi in Urban China
Alvin C. Burns, Ann Veeck, Yu Hongyan, Xia Linda Liu
232. The Exploratory Study of Drinking Motives Among Polish Female Undergraduate Students
Krzysztof Kubacki, Dariusz Siemieniako
233. Values As Antecedents For Ecologically Conscious Consumer Behavior Among Seniors: A Cross-Cultural Comparison
Lynn Sudbury Riley, Florian Kohlbacher
234. Is Marketing to Individuals Targeting Segments of One?
Neil Bendle
235. Value, Brand And Relationship Drivers In Cellular Phone Markets
Deon Nel, Kirk Plangger
236. Modeling the Effect of Brand Proliferation on Category Expansion and Cannibalization
K. Sivakumar
237. Customized Communication Incongruity (CCI) Through the Activation Of African-American Stereotypes
Anshu Saxena Arora, Jun Wu
238. Shaping Contact Employee Extra-Role Performance Through Imo Adoption
Achilleas Boukis, Kostas Kaminakis, Konstantinos Lionakis
239. Highlighting the Role of Servicescapes and Organizational Climate on Employees’ Performance
Kostas Kaminakis, Spiros Gounaris, Achilleas Boukis
240. Enhancing Customer Perceived Service Quality Through IMO Diffusion
Achilleas Boukis, Spiros Gounaris, Giannis Kostopoulos, Kostas Kaminakis
241. Predictors Of Retail Salesperson Creativity And Associated Performance Implications
Raj Agnihotri, Adam Rapp, James ‘Mick’ Andzulis, Colin B. Gabler
242. Persuasion Knowledge Model as a Framework for Researching Loyalty Dynamism using Critical Incident Technique
Sharyn Rundle-Thiele, Dariusz Siemieniako, Wieslaw Urban
243. Value Generation And Impact On Commitment In Business-To-Business Relationships
Ieda Lima Pereira, Aurea Helena Puga Ribeiro, Ricardo Teixeira Veiga, Raquel Silveira Robbe
244. Facebook vs. Traditional Print Advertising: Examining Influence Over Information
Jennifer Martinez, Marla B. Royne, Christine Kowalczyk
245. The Relationship Between Motivation, Self-Control and Locus of Control within Gambling
William Magnus Northington, Sharon E. Beatty, Andrew M. Lindridge
246. Preliminary Results On Responses to Free Toys and Fast Food
Joseph M. Jones
247. Gone but Not Forgotten: Symbolic Meaning and Motives in Gift-Giving to the Deceased
Jenna Drenten, Kristy McManus, Lauren Labrecque
248. Beer Advertising On Tv And Occurrence Of Traffic Accidents In Peru
Milos Lau, Delane Botelho
249. Corporate Social Responsibility And High And Low Income Customers: Different Perceptions Of Benefit, Value, Price And Purchase Intent
Ronan Torres Quintão, Giuliana Isabella
250. New Influentials: How Consumption Manifests On Blogs
Maria Carolina Zanette
251. From Desire To Necessity: The Role Of Emotions, Attitudes, Perception Of Loss, And Subjective Norms
Oliver Cruz-Milán
252. The Role of Guilt and Shame on Conspicuous Consumption
David A Locander
253. Search: an expense or an experience? Exploring the impact of search on product return intentions
Devdeep Maity
254. Rewarding Impulse and Unplanned Purchasing
Lauren Brewer
255. Am I Being Manipulated?: The Effects of Co-Creation and Sales Person Orientation on Customer Affect
Weiling Zhuang, Obinna Obilo, David Locander, Julie Moulard
256. Creating and Delivering Curriculum-Based Experiential Learning Courses - 120 Students at a Time
Gillian Oakenfull
257. Getting Students to Buy what We Sell: Product Involvement, Customer Relationship Management, and Customer Satisfaction
Shannon B. Rinaldo
258. Improving the MBA Student Education Experience
Jochen Wirtz
259. Coping with Each Other: An Exploration of the Thoughts and Interactions of Retail Employees and Teen Shoppers Co-Existing at the Mall
Lynnea Mallalieu, Kay M. Palan
Keywords: Economics/Management Science, Marketing, Business Strategy/Leadership, Sales/Distribution/Call Center/Customer Service
- Editor
- Jr., Leroy Robinson,
- Publisher
- Springer
- Publication year
- 2015
- Language
- en
- Edition
- 2015
- Series
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Page amount
- 45 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319109121
- Printed ISBN
- 978-3-319-10911-4