Aiming Big with Small Cars

1. Setting the Scene
Rajnish Tiwari, Cornelius Herstatt

2. Developing Countries and Innovation
Rajnish Tiwari, Cornelius Herstatt

3. Exploring Opportunities for Global Innovation
Rajnish Tiwari, Cornelius Herstatt

4. Growing Demand for Affordable Solutions
Rajnish Tiwari, Cornelius Herstatt

5. Need for a Rethink
Rajnish Tiwari, Cornelius Herstatt

6. Investigating India’s Small Car Industry
Rajnish Tiwari, Cornelius Herstatt

7. Profile of India’s Automobile Industry
Rajnish Tiwari, Cornelius Herstatt

8. Role of Small Cars in India’s Passenger Car Segment
Rajnish Tiwari, Cornelius Herstatt

9. Shaping the Context
Rajnish Tiwari, Cornelius Herstatt

10. Conclusions
Rajnish Tiwari, Cornelius Herstatt

Keywords: Economics/Management Science, Innovation/Technology Management, Emerging Markets/Globalization, R & D/Technology Policy, Business Strategy/Leadership, Automotive Engineering