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Malaval, Philippe

Aerospace Marketing Management

Malaval, Philippe - Aerospace Marketing Management, ebook

106,75€

Ebook, PDF with Adobe DRM
ISBN: 9783319013541
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Table of contents

1. Marketing in the Aeronautics Industry
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

2. The Individual and Organizational Purchase
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

3. Business Marketing Intelligence
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

4. Market Segmentation and Positioning
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

5. Marketing and Sales Action Plan
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

6. Innovation and Product Management
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

7. Marketing of Services
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

8. Pricing Policy
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

9. Selecting Distribution Channels and Sales Team Management
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

10. Project Marketing
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

11. Communication Policy
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

12. Selecting Media
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

13. Brand Management
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

14. Building Loyalty: Maintenance, Customer Training and Offsets
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

15. Alliance Strategies
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo

Keywords: Economics/Management Science, Marketing, Aerospace Technology and Astronautics, Production/Logistics/Supply Chain Management, Transportation, Project Management

Author(s)
 
 
Publisher
Springer
Publication year
2014
Language
en
Edition
2014
Series
Management for Professionals
Category
Economy
Format
Ebook
eISBN (PDF)
9783319013541

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