Gassmann, Oliver

Management of the Fuzzy Front End of Innovation

Gassmann, Oliver - Management of the Fuzzy Front End of Innovation, ebook


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ISBN: 9783319010564
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Table of contents

Part I. Conceptual Part

1. Managing the Unmanageable: The Fuzzy Front End of Innovation
Oliver Gassmann, Fiona Schweitzer

2. Structuring the Front End of Innovation
Kurt Gaubinger, Michael Rabl

3. Integrating Customers at the Front End of Innovation
Fiona Schweitzer

4. Out of Bounds: Cross-Industry Innovation Based on Analogies
Marco Zeschky, Oliver Gassmann

5. Trend Scanning, Scouting and Foresight Techniques
René Rohrbeck

6. Crowdsourcing as an Innovation Tool
Oliver Gassmann, Sascha Friesike, Michael Daiber

7. Revolutionizing the Business Model
Oliver Gassmann, Karolin Frankenberger, Michaela Csik

8. Managing the Intellectual Property Portfolio
Martin A. Bader, Oliver Gassmann, Nicole Ziegler

9. Applying Cross-Industry Networks in the Early Innovation Phase
Ellen Enkel, Sebastian Heil

10. Accelerating Learning by Experimentation
Stefan Thomke

11. Dancing with Ambiguity: Causality Behavior, Design Thinking, and Triple-Loop-Learning
Larry J. Leifer, Martin Steinert

12. Leveraging Creativity
Sascha Friesike, Oliver Gassmann

13. A Design Perspective on Sustainable Innovation
Markus Kretschmer

Part II. Practical Cases

14. 3M: Beyond the 15 % Rule
Stephan Rahn

15. ABB: Integrating the Customer
Patricia Sandmeier Kahmen, Petr Korba

16. Bayer: Strategic Management of the Early Innovation Phase
Wolfgang Plischke, Jürgen Heubach, Stephan Michael Maier

17. BGW: Partnering the Outside-in Process – The Expert Innovation Journey
Christoph H. Wecht

18. Emporia: The Merits of Online Idea Competitions
Fiona Schweitzer, Walter Buchinger

19. Evonik Industries: Managing Open Innovation
Georg Oenbrink

20. Case: Google Ventures
Sascha Friesike

21. Idea Generation in the Consumer Business at Henkel
Thomas Müller-Kirschbaum, Juan Carlos Wuhrmann

22. Crowdsourcing: How Social Media and the Wisdom of the Crowd Change Future Companies
Johann Füller, Sandra Lemmer, Katja Hutter

23. Building a Bridge from Research to the Market: IBM’s Industry Solutions Labs
Matthias Kaiserswerth

24. The MINI Countryman: Successful Management of the Early Stage in a Cooperative Product Development Environment
Markus Seidel, Patrick Oberdellmann, Antony Clayton

25. Controlling the Early Innovation Phase at Autoneum
Javier Perez-Freije

26. SAP: Bringing Economic Viability to the Front End of Innovation
Uli Eisert

27. Sprint Radar: Community-Based Trend Identification
Denis Eser, Kurt Gaubinger, Michael Rabl

28. Landis+Gyr: Designing and Analyzing Business Models in Value Networks
Amir Bonakdar, Branko Bjelajac, Alexander Strunz

29. Voestalpine Anarbeitung: Commercialization Framework for Technology Development Projects
Kurt Gaubinger, Fiona Schweitzer, Hans-Jörg Kirchweger

30. Volkswagen: Open Foresight at the Front End of Research Innovation
Caroline V. Rudzinski, Gereon Uerz

31. Fuzzy Front End of Innovation: Quo Vadis?
Oliver Gassmann, Fiona Schweitzer

Keywords: Economics/Management Science, Innovation/Technology Management, Business Information Systems, Market Research, Marketing, Organization/Planning

Publication year
Page amount
17 pages

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