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Sreejesh, S

Business Research Methods

Sreejesh, S - Business Research Methods, ebook

132,70€

Ebook, PDF with Adobe DRM
ISBN: 9783319005393
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Table of contents

Part I. Overview of Business Research

1. Introduction to Business Research
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree

2. Business Research Process
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree

Part II. Research Design

3. Business Research Design: Exploratory, Descriptive and Causal Designs
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree

Part III. Sources and Methods of Data Collection: Qualitative and Quantitative Data

4. Scales and Measurement
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree

5. Questionnaire Design
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree

Part IV. Multivariate Data Analysis Using IBM SPSS 20.0

6. Data Preparation and Preliminary Analysis
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree

7. Experimental Analysis of Variance (ANOVA)
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree

8. Multiple Regression

S. Sreejesh, Sanjay Mohapatra, M. R. Anusree

9. Exploratory Factor and Principal Component Analysis
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree

10. Cluster Analysis
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree

11. Binary Logistic Regression
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree

Part V. Data Presentation

12. Business Research Reports
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree

Keywords: Economics/Management Science, Business/Management Science, general, Statistics for Business/Economics/Mathematical Finance/Insurance, Business Information Systems

Author(s)
 
 
Publisher
Springer
Publication year
2014
Language
en
Edition
2014
Page amount
23 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783319005393

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