Sreejesh, S
Business Research Methods
Part I. Overview of Business Research
1. Introduction to Business Research
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
2. Business Research Process
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
Part II. Research Design
3. Business Research Design: Exploratory, Descriptive and Causal Designs
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
Part III. Sources and Methods of Data Collection: Qualitative and Quantitative Data
4. Scales and Measurement
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
5. Questionnaire Design
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
Part IV. Multivariate Data Analysis Using IBM SPSS 20.0
6. Data Preparation and Preliminary Analysis
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
7. Experimental Analysis of Variance (ANOVA)
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
8. Multiple Regression
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
9. Exploratory Factor and Principal Component Analysis
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
10. Cluster Analysis
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
11. Binary Logistic Regression
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
Part V. Data Presentation
12. Business Research Reports
S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
Keywords: Economics/Management Science, Business/Management Science, general, Statistics for Business/Economics/Mathematical Finance/Insurance, Business Information Systems
- Author(s)
- Sreejesh, S
- Mohapatra, Sanjay
- Anusree, M R
- Publisher
- Springer
- Publication year
- 2014
- Language
- en
- Edition
- 2014
- Page amount
- 23 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319005393