The Experimental Nature of New Venture Creation

1. Introduction
Martin Curley, Piero Formica

Part I. Entrepreneurship as Experiment: Socioeconomic Foundations

2. University Ecosystems Design Creative Spaces for Start-Up Experimentation
Martin Curley, Piero Formica

3. Capitalizing on Open Innovation 2.0
Martin Curley, Piero Formica

4. Laboratory Experiments as a Tool in the Empirical Economic Analysis of High-Expectation Entrepreneurship
Martin Curley, Piero Formica

5. Accelerating Venture Creation and Building on Mutual Strengths in Experimental Business Labs
Martin Curley, Piero Formica

6. From Entrepreneurial Fission to Entrepreneurial Fusion: Achieving Interaction Resonance in a Micro-Innovation Ecology
Martin Curley, Piero Formica, Vincenzo Nicolò

7. Experiencing Experiments: A Multiplayer Game for Sharing Ideas: Crusoe Gives Way to Gulliver
Martin Curley, Piero Formica

Part II. Enhancing Experiments in New Venture Creation: The Entrepreneurial Student Perspective

8. What’s New in the Launching of Start-Ups? Features and Implications of Laboratory Experiments
Diego Matricano

9. Resourcing Lab Experiments for New Ventures: The Potential of a Start-up Database
Alberto Pietrobon

10. Experimental Labs for Start-ups: The Role of the ‘Venture-Sitter’
Diego Matricano, Alberto Pietrobon

Part III. Practices of and for Experimentation

11. Experimenting Social Constructivist Approach in Entrepreneurial Process-Based Training: Cases in Social, Creative and Technology Entrepreneurship
Tõnis Mets, Mervi Raudsaar, Kärt Summatavet

12. Wikipedia: Harnessing Collaborative Intelligence
Zann Gill

13. Business Model Experimentation: What is the Role of Design-Led Prototyping in Developing Novel Business Models?
Sabine Brunswicker, Cara Wrigley, Sam Bucolo

14. Taking Advantage of Experiments to Run Technology Companies: The Shimmer Research Case
Kieran Daly

Keywords: Economics/Management Science, Innovation/Technology Management, R & D/Technology Policy, Business Strategy/Leadership