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Taylor, David

Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin

Taylor, David - Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin, ebook

14,90€

Ebook, ePUB with Adobe DRM
ISBN: 9781907293948
DRM Restrictions

Printing49 pages with an additional page accrued every 15 hours, capped at 49 pages
Copy to clipboard8 excerpts

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
162 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781907293948
Printed ISBN
9781841127699

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