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Fisk, Peter

Customer Genius

Fisk, Peter - Customer Genius, ebook

22,30€

Ebook, ePUB with Adobe DRM
ISBN: 9781907293382
DRM Restrictions

Printing122 pages with an additional page accrued every 6 hours, capped at 122 pages
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Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?

10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
406 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781907293382
Printed ISBN
9781841127880

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