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Gotts, Ian

Why Killer Products Don't Sell: How to run your company to a new set of rules

Gotts, Ian - Why Killer Products Don't Sell: How to run your company to a new set of rules, ebook

22,30€

Ebook, ePUB with Adobe DRM
ISBN: 9781907293474
DRM Restrictions

Printing58 pages with an additional page accrued every 13 hours, capped at 58 pages
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Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

Keywords: sales, product development, sales strategies, sales ideas, product marketing, competitiveness, sales techniques, marketing techniques

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
194 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781907293474
Printed ISBN
9781906465261

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