Gotts, Ian
Why Killer Products Don't Sell: How to run your company to a new set of rules
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
Keywords: sales, product development, sales strategies, sales ideas, product marketing, competitiveness, sales techniques, marketing techniques
- Author(s)
- Gotts, Ian
- Rowsell, Dominic
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2010
- Language
- en
- Edition
- 1
- Page amount
- 194 pages
- Category
- Economy
- Format
- Ebook
- eISBN (ePUB)
- 9781907293474
- Printed ISBN
- 9781906465261