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Paley, Norton

The Manager's Guide to Competitive Marketing Strategies

Paley, Norton - The Manager's Guide to Competitive Marketing Strategies, ebook

40,30€

Ebook, PDF with Adobe DRM
ISBN: 9781854184047
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The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.

Keywords: BUSINESS & ECONOMICS / General BUS000000

Author(s)
Publisher
Thorogood
Publication year
2006
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9781854184047

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