The Manager's Guide to Competitive Marketing Strategies
The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.
Keywords: BUSINESS & ECONOMICS / General BUS000000
- Paley, Norton
- Publication year
- eISBN (PDF)