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Ruskin-Brown, Ian

Marketing your Service Business

Ruskin-Brown, Ian - Marketing your Service Business, ebook

33,60€

Ebook, PDF with Adobe DRM
ISBN: 9781854184030
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A practical, intensive grounding in the special techniques for marketing your services. Designed for the manager of a company which is either in the service sector (eg. tourism, design, financial services, medical healthcare) or which uses services (eg. training) to gain a competitive advantage.

A special exercise completes each chapter and the book ends with a sample workbook for use in training staff in customer service.

Keywords: BUSINESS & ECONOMICS / General BUS000000

Author(s)
Publisher
Thorogood
Publication year
2007
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9781854184030

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