Ruskin-Brown, Ian
Marketing your Service Business
A practical, intensive grounding in the special techniques for marketing your services. Designed for the manager of a company which is either in the service sector (eg. tourism, design, financial services, medical healthcare) or which uses services (eg. training) to gain a competitive advantage.
A special exercise completes each chapter and the book ends with a sample workbook for use in training staff in customer service.
Keywords: BUSINESS & ECONOMICS / General BUS000000
- Author(s)
- Ruskin-Brown, Ian
- Publisher
- Thorogood
- Publication year
- 2007
- Language
- en
- Edition
- 1
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781854184030
