This book discusses the media, beliefs, the news, the Internet, etc. but it should not be seen as yet another critique of the media system, exploring with indignant fascination the idea of a machination against truth set up to serve a society of domination. These kinds of theories, whether they pertain to conspiracy theories or, more subtly, to a self-styled "critical" way of thinking, have always seemed to be the expression of a form of intellectual puerility. This is not to say that attempts at manipulating opinions do not occur, or that our world is free from compromised principles, or indeed corruption; far from it, but none of this is the key issue.
In fact, reality can somehow be even more unsettling than those myths, however sophisticated they may be, that envisage the media system hand-in-hand with industry, science, and so forth, all in agreement so as to lead the "people" away from the truth. It is more unsettling because the processes described in this book and that allow falsehood and dubiousness to take hold of the public sphere are boosted by the development of IT, the workings of our minds, and the very nature of democracy. And finally, it is more unsettling because we are all responsible for what is going to happen to us.
Keywords: introduction; vii; less; information; revolution; market; cognitive; confirmation; amplification; credulity; theorem; ideas; side; dubious; internet; utopia; society; beliefs; empire; knowledge; competition; crop; resutls; overview