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Chartron, Ghislaine

Recommender Systems

Chartron, Ghislaine - Recommender Systems, ebook

104,90€

Ebook, ePUB with Adobe DRM
ISBN: 9781119054238
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Printing30 pages with an additional page accrued every day, capped at 30 pages
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Acclaimed by various content platforms (books, music, movies) and auction sites online, recommendation systems are key elements of digital strategies. If development was originally intended for the performance of information systems, the issues are now massively moved on logical optimization of the customer relationship, with the main objective to maximize potential sales.

On the transdisciplinary approach, engines and recommender systems brings together contributions linking information science and communications, marketing, sociology, mathematics and computing. It deals with the understanding of the underlying models for recommender systems and describes their historical perspective. It also analyzes their development in the content offerings and assesses their impact on user behavior.

Keywords: Information Technologies

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (ePUB)
9781119054238
Printed ISBN
9781848217683

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