Cook, H. E.
Value Driven Product Planning and Systems Engineering
1. Customer Value: A Key Financial Metric
2. Assessing Value Using Surveys
3. Analyzing Stated Choice Surveys
4. Product Planning and Systems Engineering
5. Value Speculation in a Stock’s Price
6. Simulated Survey of Boston to Los Angeles Flights
7. Analysis of a Multinomial Stated Choice Survey
8. The Market for Hybrid and Diesel Mid-sized Sedans
9. Revealed Values: Minivan Trends
10. Effect of Market Dilution When Value Differs between Competitors
11. Value of Interior Noise in a Luxury Automobile
12. Quantifying the Trade-off between Acceleration Performance and Fuel Economy
13. Value of Mustang Options
14. Simulated Survey of Choice between Auto and Transit Bus Modes
15. Assessing Relative Brand Value
16. Value and Cost Benchmarking a Yogurt Market
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- Author(s)
- Cook, H. E.
- Wissmann, L. A.
- Publisher
- Springer
- Publication year
- 2007
- Language
- en
- Edition
- 1
- Category
- Technology, Energy, Traffic
- Format
- Ebook
- eISBN (PDF)
- 9781846289651