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Lakoff, George

Your Brain's Politics

Lakoff, George - Your Brain's Politics, ebook

8,40€

Ebook, ePUB with Adobe DRM
ISBN: 9781845409241
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Printing3 pages with an additional page accrued every 9 hours, capped at 3 pages
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At first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into two camps: conservative and liberal. What explains this divide? Why do conservatives and liberals hold the positions they do? And what is the conceptual nature of those who decide elections, commonly called the "political middle"?
The answers are profound. They have to do with how our minds and brains work. Political attitudes are the product of what cognitive scientists call Embodied Cognition — the grounding of abstract thought in everyday world experience. Clashing beliefs about how to run nations largely arise from conflicting beliefs about family life: conservatives endorse a strict father and liberals a nurturant parent model. So-called "middle" voters are not in the middle at all. They are morally biconceptual, divided between both models, and as a result highly susceptible to moral political persuasion.
In this brief introduction, Lakoff and Wehling reveal how cognitive science research has advanced our understanding of political thought and language, forcing us to revise common folk theories about the rational voter.

Keywords: Politics, liberal, conservative, progressive, Republican, Democrat, economics, election campaigns, voting, elections, floating voters, swing voters, political middle, embodied cognition, cognitive linguistics, psychology, cognitive science, belief, strict father model, nurturant parent model, biconceptualism, political persuasion, propaganda, political language, rational voter, metaphors, embodied mind, morality, political theory, Darwin, taxation, values, political framing, religion, freedom

Author(s)
Publisher
Andrews UK
Publication year
2016
Language
en
Edition
1
Series
Societas
Page amount
141 pages
Category
Psychology
Format
Ebook
eISBN (ePUB)
9781845409241
Printed ISBN
9781845409210

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