Dearlove, Des
Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder
So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.
Contents
- Richard Branson Revisited
- The Life and Times of Richard Branson
- One Pick on Someone Bigger Than You
- Two Do the Hippy, Hippy Shake
- Three Haggle - Everything's Negotiable
- Four Make Work Fun
- Five Do Right By Your Brand
- Six Smile for the Cameras
- Seven Don't Lead Sheep, Herd Cats
- Eight Faster than a Speeding Bullet
- Nine Size Does Matter
- Ten Never Lose the Common Touch
- How to Build a Brand the Branson Way
- Last Word
- Author(s)
- Dearlove, Des
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2007
- Language
- en
- Edition
- 3
- Series
- Big Shots Series
- Page amount
- 188 pages
- Category
- Economy
- Format
- Ebook
- eISBN (ePUB)
- 9781907293245
- Printed ISBN
- 9781841127644