Bauer, Andreas W.
The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business
So what? No bottom line? No more profit?
Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how its undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.
Keywords: BUSINESS & ECONOMICS / Decision-Making & Problem Solving BUS019000
- Author(s)
- Bauer, Andreas W.
- Hausruckinger, Gerhard
- Mitchell, Alan
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2004
- Language
- en
- Edition
- 1
- Page amount
- 276 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781841125961
- Printed ISBN
- 9781841124766