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Bauer, Andreas W.

The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business

Bauer, Andreas W. - The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business, ebook

29,80€

Ebook, PDF with Adobe DRM
ISBN: 9781841125961
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Printing83 pages with an additional page accrued every 9 hours, capped at 83 pages
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This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift thats making the old bottom line of corporate profitability the servant of a new master: a new person-centric bottom line of personal profitability or value in my life.

So what? No bottom line? No more profit?

Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how its undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.

Keywords: BUSINESS & ECONOMICS / Decision-Making & Problem Solving BUS019000

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2004
Language
en
Edition
1
Page amount
276 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781841125961
Printed ISBN
9781841124766

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