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Millot, Michel

Embarrassment of Product Choices 1: How to Consume Differently

Millot, Michel - Embarrassment of Product Choices 1: How to Consume Differently, ebook

143,10€

Ebook, ePUB with Adobe DRM
ISBN: 9781119557043
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Printing63 pages with an additional page accrued every 12 hours, capped at 63 pages
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When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.

Keywords: Consumer Behavior, Consumer Behavior

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2018
Language
en
Edition
1
Page amount
210 pages
Format
Ebook
eISBN (ePUB)
9781119557043
Printed ISBN
9781786303110

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