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Tate, Carolyn

Marketing Your Small Business For Dummies®

Tate, Carolyn - Marketing Your Small Business For Dummies<sup>&#174;</sup>, ebook

38,00€

Ebook, ePUB with Adobe DRM
ISBN: 9781742469959
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.


  • Know your target market — identify your ideal customers, and what, how and why they buy
  • Develop business and marketing plans — learn how to create them and why they're so important
  • Build effective databases — develop a database that creates business for you, without the headaches
  • Solidify your branding — create a unique brand and keep it fresh and exciting
  • Understand the power of advertising — assess if it's right for your business and how to pick the right strategies
  • Master publicity — get your business in the media with the right message
  • Implement relationship marketing — develop and maintain networks to create new opportunities
  • Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781742469959
Printed ISBN
9781742168524

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