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Bertwistle, Gary

The Vibe: The Marketing Handbook for Every Product, Service and Industry

Bertwistle, Gary - The Vibe: The Marketing Handbook for Every Product, Service and Industry, ebook

26,00€

Ebook, ePUB with Adobe DRM
ISBN: 9781742468365
DRM Restrictions

Printing62 pages with an additional page accrued every 12 hours, capped at 62 pages
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While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.

In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.

Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- The Vibe is what every brand needs!

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
208 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781742468365
Printed ISBN
9781742169736

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