This book argues that, as industrial capitalism enters a period of prolonged crisis, a new paradigm of ‘industrious modernity’ is emerging. Based on small-scale, commons-based and market-oriented entrepreneurship, this industrious modernity is being pioneered by the many outcasts that no longer find a place within a crumbling industrial modernity.
This new industriousness draws on the new planetary commons that have been generated by the globalization of industrial capitalism itself. The outsourcing of material production to global supply chains has made the skills necessary to engage in commodity production generic and common, and the globalization of media culture and the internet have generated new knowledge commons. Together these new commons have radically reduced the capital requirements to engage in economic activity, and are providing new, highly efficient tools of productive organization at little cost.
This timely analysis of the new forces of change in our societies today will be of great interest to anyone concerned with the impact of digital technologies and the future of capitalism.
Keywords: Digital work; digital entrepreneurs; digital capitalism; industrial capitalism; capitalism; crisis; industrious modernity; entrepreneurship; outcasts; middle class; migrants; megacities; emerging economies; political economy; political sociology; corporations; corporate work; freelance; media culture; internet; economic activity; organization; digital technologies; digital revolution; social change, Sociology of Culture, Digital Culture & the Information Age, Sociology of Culture, Digital Culture & the Information Age