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Li, Hongmei

Advertising and Consumer Culture in China

Li, Hongmei - Advertising and Consumer Culture in China, ebook

27,95€

Ebook, ePUB with Adobe DRM
ISBN: 9781509511143
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Printing84 pages with an additional page accrued every 9 hours, capped at 84 pages
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This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.

Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China.

The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.

Keywords: advertising, consumer culture, media studies, communications, cultural studies, international business, globalization, Communication & Media Studies Special Topics

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2016
Language
en
Edition
1
Series
China Today
Page amount
280 pages
Category
Society
Format
Ebook
eISBN (ePUB)
9781509511143
Printed ISBN
9780745671178

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