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Pertierra, Anna Cristina

Media Anthropology for the Digital Age

Pertierra, Anna Cristina - Media Anthropology for the Digital Age, ebook

22,95€

Ebook, ePUB with Adobe DRM
ISBN: 9781509508471
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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The field of anthropology took a long time to discover the significance of media in modern culture. In this important new book, Anna Pertierra tells the story of how a field - once firmly associated with the study of esoteric cultures - became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, and the embrace of ethnographic methods by media scholarsaround the world. Bringing together longstanding debates in sociocultural anthropology with recent innovations in digital cultural research, thisbookexplains how anthropology fits into the story and study of media in the contemporary world. It charts the mutual disinterest and subsequent love affair that has taken place between the fields of anthropology and media studies in order to understand how and why such a transformation has taken place. Moreover, the book shows how the theories and methods of anthropology offer valuable ways to study media from a ground-level perspective and to understand the human experience of media in the digital age.

Media Anthropologyforthe Digital Agewill be of interest to students and scholars of media and communication, anthropology, and cultural studies, as well as anyone wanting to understand the use of anthropology across wider cultural debates.

Keywords: Anthropology of Art & Media, Cultural Studies General, Anthropology of Art & Media, Cultural Studies General, anthropology; media anthropology; digital media; mass media; digital anthropology; media ethnography

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2018
Language
en
Edition
1
Page amount
240 pages
Category
Society
Format
Ebook
eISBN (ePUB)
9781509508471
Printed ISBN
9781509508440

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