Athique, Adrian
Transnational Audiences: Media Reception on a Global Scale
In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.
Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.
Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.
Keywords: media, globalization, communications, media, globalization, communications, Media Studies
- Author(s)
- Athique, Adrian
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2016
- Language
- en
- Edition
- 1
- Series
- Global Media and Communication
- Page amount
- 224 pages
- Category
- Society
- Format
- Ebook
- eISBN (ePUB)
- 9781509506576
- Printed ISBN
- 9780745670225