Gonçalves, Alex
Social Media Analytics Strategy
Part I. Data
1. Social Media Data
Alex Gonçalves
2. From Data to Insights
Alex Gonçalves
3. Luis Madureira
Alex Gonçalves
Part II. Defining Analytics in Social Media and Types of Analytics Tools
4. Analytics in Social Media
Alex Gonçalves
5. Dedicated vs. Hybrid Tools
Alex Gonçalves
6. Alexander and Frederik Peiniger
Alex Gonçalves
Part III. Differences of Social Media Networks
7. Social Network Landscape
Alex Gonçalves
8. Tam Su
Alex Gonçalves
Part IV. The Analytics Process
9. The Analytics Process
Alex Gonçalves
10. Armando Terribili
Alex Gonçalves
Part V. Metrics, Dashboards, and Reports
11. Metrics
Alex Gonçalves
12. Dashboards
Alex Gonçalves
13. Reports
Alex Gonçalves
14. Milan Veverka
Alex Gonçalves
Part VI. Strategy and Tactics
15. Strategy
Alex Gonçalves
16. Tactics
Alex Gonçalves
17. Michael Wu
Alex Gonçalves
Part VII. The Future
18. Prescriptive Analytics
Alex Gonçalves
19. The Future of Social Media Analytics
Alex Gonçalves
Keywords: Business and Management, Big Data/Analytics, Online Marketing/Social Media
- Author(s)
- Gonçalves, Alex
- Publisher
- Springer
- Publication year
- 2017
- Language
- en
- Edition
- 1
- Page amount
- 16 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781484231029
- Printed ISBN
- 978-1-4842-3101-2