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Gonçalves, Alex

Social Media Analytics Strategy

Gonçalves, Alex - Social Media Analytics Strategy, ebook

38,45€

Ebook, PDF with Adobe DRM
ISBN: 9781484231029
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Table of contents

Part I. Data

1. Social Media Data
Alex Gonçalves

2. From Data to Insights
Alex Gonçalves

3. Luis Madureira
Alex Gonçalves

Part II. Defining Analytics in Social Media and Types of Analytics Tools

4. Analytics in Social Media
Alex Gonçalves

5. Dedicated vs. Hybrid Tools
Alex Gonçalves

6. Alexander and Frederik Peiniger
Alex Gonçalves

Part III. Differences of Social Media Networks

7. Social Network Landscape
Alex Gonçalves

8. Tam Su
Alex Gonçalves

Part IV. The Analytics Process

9. The Analytics Process
Alex Gonçalves

10. Armando Terribili
Alex Gonçalves

Part V. Metrics, Dashboards, and Reports

11. Metrics
Alex Gonçalves

12. Dashboards
Alex Gonçalves

13. Reports
Alex Gonçalves

14. Milan Veverka
Alex Gonçalves

Part VI. Strategy and Tactics

15. Strategy
Alex Gonçalves

16. Tactics
Alex Gonçalves

17. Michael Wu
Alex Gonçalves

Part VII. The Future

18. Prescriptive Analytics
Alex Gonçalves

19. The Future of Social Media Analytics
Alex Gonçalves

Keywords: Business and Management, Big Data/Analytics, Online Marketing/Social Media

Author(s)
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9781484231029
Printed ISBN
978-1-4842-3101-2

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