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Delaney, Laurel J.

Exporting

Delaney, Laurel J. - Exporting, ebook

38,45€

Ebook, PDF with Adobe DRM
ISBN: 9781484221938
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Table of contents

Part I. Building Your Foundations for Exporting

1. Are You Ready to Export?
Laurel J. Delaney

2. Writing an Export Business Plan
Laurel J. Delaney

3. Prepping For Exports
Laurel J. Delaney

4. The Human Side of an Export Enterprise
Laurel J. Delaney

Part II. Creating and Using Online Marketing Platforms

5. Online Fundamentals
Laurel J. Delaney

6. Creating a Social Media and Networking Presence
Laurel J. Delaney

7. Using e-Commerce and Social Media Sites as Stepping Stones to Export Success
Laurel J. Delaney

8. The e-Commerce Connectivity Craze
Laurel J. Delaney

9. The Mobile World at Work
Laurel J. Delaney

10. Marketing Your Business Worldwide
Laurel J. Delaney

Part III. Mapping Out Your Export Journey

11. Choosing a Product to Export
Laurel J. Delaney

12. Exploring Your Territory
Laurel J. Delaney

13. Preparing and Adapting Your Product for the Export Marketplace
Laurel J. Delaney

14. Preparing Your Service for Export
Laurel J. Delaney

15. Web Design with the World in Mind
Laurel J. Delaney

Part IV. Developing Sales and Distribution Capabilities

16. Finding Cross-Border Customers
Laurel J. Delaney

17. Methods of Exporting
Laurel J. Delaney

Part V. Managing the Transaction

18. Transport, Logistics, and Fulfillment Options
Laurel J. Delaney

19. Pricing and Preparing Quotations
Laurel J. Delaney

20. Getting Paid
Laurel J. Delaney

21. Booking, Marking, Labeling, and Insuring
Laurel J. Delaney

22. Documentation, Export Licensing, and Other Procedures
Laurel J. Delaney

Part VI. Keep Building Your Business

23. In Pursuit of Exceptional Export Service
Laurel J. Delaney

24. Cross-Cultural Learning
Laurel J. Delaney

Part VII. The Export Journey

25. Global Ethics
Laurel J. Delaney

26. International Business Travel and Security Tips
Laurel J. Delaney

27. Women Business Owners: Engine of Global Growth
Laurel J. Delaney

28. New Frontiers in Emerging Markets
Laurel J. Delaney

29. The Top Ten Export Business Markets
Laurel J. Delaney

Part VIII. Export Mastery

30. Export Success
Laurel J. Delaney

31. Essential Keys to Export Success
Laurel J. Delaney

Keywords: Business and Management, Business and Management, general, Trade, Small Business, e-Business/e-Commerce, Start-Ups/Venture Capital, Online Marketing/Social Media

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
2nd ed.
Page amount
21 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781484221938
Printed ISBN
978-1-4842-2192-1

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