Delaney, Laurel J.
Exporting
Part I. Building Your Foundations for Exporting
1. Are You Ready to Export?
Laurel J. Delaney
2. Writing an Export Business Plan
Laurel J. Delaney
3. Prepping For Exports
Laurel J. Delaney
4. The Human Side of an Export Enterprise
Laurel J. Delaney
Part II. Creating and Using Online Marketing Platforms
5. Online Fundamentals
Laurel J. Delaney
6. Creating a Social Media and Networking Presence
Laurel J. Delaney
7. Using e-Commerce and Social Media Sites as Stepping Stones to Export Success
Laurel J. Delaney
8. The e-Commerce Connectivity Craze
Laurel J. Delaney
9. The Mobile World at Work
Laurel J. Delaney
10. Marketing Your Business Worldwide
Laurel J. Delaney
Part III. Mapping Out Your Export Journey
11. Choosing a Product to Export
Laurel J. Delaney
12. Exploring Your Territory
Laurel J. Delaney
13. Preparing and Adapting Your Product for the Export Marketplace
Laurel J. Delaney
14. Preparing Your Service for Export
Laurel J. Delaney
15. Web Design with the World in Mind
Laurel J. Delaney
Part IV. Developing Sales and Distribution Capabilities
16. Finding Cross-Border Customers
Laurel J. Delaney
17. Methods of Exporting
Laurel J. Delaney
Part V. Managing the Transaction
18. Transport, Logistics, and Fulfillment Options
Laurel J. Delaney
19. Pricing and Preparing Quotations
Laurel J. Delaney
20. Getting Paid
Laurel J. Delaney
21. Booking, Marking, Labeling, and Insuring
Laurel J. Delaney
22. Documentation, Export Licensing, and Other Procedures
Laurel J. Delaney
Part VI. Keep Building Your Business
23. In Pursuit of Exceptional Export Service
Laurel J. Delaney
24. Cross-Cultural Learning
Laurel J. Delaney
Part VII. The Export Journey
25. Global Ethics
Laurel J. Delaney
26. International Business Travel and Security Tips
Laurel J. Delaney
27. Women Business Owners: Engine of Global Growth
Laurel J. Delaney
28. New Frontiers in Emerging Markets
Laurel J. Delaney
29. The Top Ten Export Business Markets
Laurel J. Delaney
Part VIII. Export Mastery
30. Export Success
Laurel J. Delaney
31. Essential Keys to Export Success
Laurel J. Delaney
Keywords: Business and Management, Business and Management, general, Trade, Small Business, e-Business/e-Commerce, Start-Ups/Venture Capital, Online Marketing/Social Media
- Author(s)
- Delaney, Laurel J.
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 2nd ed.
- Page amount
- 21 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781484221938
- Printed ISBN
- 978-1-4842-2192-1