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Hernández, Eleazar

Leading Creative Teams

Hernández, Eleazar - Leading Creative Teams, ebook

38,45€

Ebook, PDF with Adobe DRM
ISBN: 9781484220566
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Table of contents

1. Start with a Blank Piece of Paper
Eleazar Hernández

2. Leading a Creative Team
Eleazar Hernández

3. Leading an Advertising Creative Team
Eleazar Hernández

4. Leading a Design Creative Team
Eleazar Hernández

5. Brainstorming
Eleazar Hernández

6. Creative Exploration Tools
Eleazar Hernández

7. The Art of the Critique
Eleazar Hernández

8. The Art of the Pitch
Eleazar Hernández

9. The Art of Copywriting
Eleazar Hernández

10. The Art of TV and Radio
Eleazar Hernández

11. Career Trajectories to Creative Leadership
Eleazar Hernández

12. Invest in Your People
Eleazar Hernández

13. Don’t Just Take It from Me
Eleazar Hernández

14. The Final Nutshell
Eleazar Hernández

Keywords: Business and Management, Marketing, Project Management, Careers in Business and Mangagement

Author(s)
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9781484220566
Printed ISBN
978-1-4842-2055-9

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