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Okigbo, Charles C.

Strategic Urban Health Communication

Okigbo, Charles C. - Strategic Urban Health Communication, ebook

190,65€

Ebook, PDF with Adobe DRM
ISBN: 9781461493358
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Table of contents

1. Strategy: What It Is
Charles C Okigbo

2. Strategic Communication Campaigns
Elizabeth Crisp Crawford, Charles C. Okigbo

3. Urbanization, Population, and Health Myths: Addressing Common Misconceptions with Strategic Health Communication
Kristine Berzins, Holly Greb, Malea Hoepf Young, Karen Hardee

4. “Soaps” for Social and Behavioral Change
Kriss Barker

5. Strategic Health Communication in Urban Settings: A Template for Training Modules
Renata Schiavo

6. Risk, Crisis, and Emergency Communication in Developing Countries: Identifying the Needs of Urban Populations
Kenneth A. Lachlan, Patric R. Spence, Christine A. Eith

7. Strategic Health Communication for Cancer Prevention
Jennifer J. Edwards, Chuka Onwumechili, Carol A. Stroman

8. Strategic Health Communication
Kiran Prasad

9. Integrating HIV/FP Programs: Opportunities for Strategic Communication
Susan Adamchak, Jennifer Reierson, Jennifer Liku

10. Communicating for Action: Tackling Health Inequity in Urban Areas
Amit Prasad, Francisco Armada, Yumi Kimura, Yagaantsetseg Radnaabazar, Khongorzul Byambajav

11. Beyond Thinking and Planning Strategically to Improve Urban Residents’ Health
Cornelius B. Pratt

12. Health Communication Strategies for Sustainable Development in a Globalized World
Patchanee Malikhao, Jan Servaes

13. Urbanization and Strategic Health Communication in India
Margaret U. D’Silva, Vinita Agarwal, Steve Sohn, Vijay Sharma

14. Urban Health Communication Strategy of Pro-Poor Growth for Sustained Improvement in Health in South Asia
Rukhsana Ahmed, Momtaz Uddin Ahmed, Zahirul Hasan Khan

15. The Role of Sports in Strategic Health Promotion
Priscilla Wamucii

16. The Internet as a Sex Education Tool: A Case Study of an Online Thai Discussion Board
Thanomwong Poorisat, Arul Chib

17. Advertising and Childhood Obesity in China
Angela Chang

Keywords: Medicine & Public Health, Health Promotion and Disease Prevention, Marketing, Health Psychology

Author(s)
Publisher
Springer
Publication year
2014
Language
en
Edition
2014
Category
Medicine, Health Care, Mode
Format
Ebook
eISBN (PDF)
9781461493358

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