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Gil-Pechuán, Ignacio

Strategies in E-Business

Gil-Pechuán, Ignacio - Strategies in E-Business, ebook

132,70€

Ebook, PDF with Adobe DRM
ISBN: 9781461481843
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Table of contents

1. Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMEs?
Marta Peris Peris-Ortiz, Diana Benito-Osorio, Carlos Rueda-Armengot

2. Modelling the Influence of eWOM on Loyalty Behaviour in Social Network Sites
Ángel F. Villarejo-Ramos, Manuel J. Sánchez-Franco, Elisa M. García-Vacas, Antonio Navarro-García

3. Crowdsourcing as a Competitive Advantage for New Business Models
Fernando J. Garrigos-Simon, Yeamduan Narangajavana, José Luis Galdón-Salvador

4. Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa
Geovanny Perdomo, Claudia Alvarez, David Urbano

5. Website Effectiveness for Tourism Accommodation Companies
Carlos Devece, Rafael Lapiedra, Daniel Palacios

6. Gender in the Elderly Internet Users
Jorge Arenas-Gaitán, Begoña Peral-Peral, María Ángeles Ramón-Jerónimo

7. Search Engine Optimization and Ethical Leadership Strategies
Francisco J. Lara

8. Search Engine Ranking: A SEO Strategy
Enrique Simarro Sanchís

9. The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies
Camilo Prado Román, Maria Pilar Conesa García, Jose María Merigó

10. How are New Media Changing the Working Environment? What are the Challenges?
Lea Isopoussu-Koponen, Ismo Koponen

11. Improving User Experience: A Methodology Proposal for Web Usability Measurement
Alexis Bañón-Gomis, José-Vicente Tomás-Miquel, Manuel Expósito-Langa

12. The Importance of Trust in Information Security in Interconnected Organisations
M. Pilar Conesa García, Ignacio Gil-Pechuán, Jose Miguel Albarracín Guillen

Keywords: Economics/Management Science, Business Strategy/Leadership, e-Commerce/e-business, Marketing

Author(s)
 
 
 
 
Publisher
Springer
Publication year
2014
Language
en
Edition
2014
Category
Economy
Format
Ebook
eISBN (PDF)
9781461481843

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