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Chaudhry, Peggy

Protecting Your Intellectual Property Rights

Chaudhry, Peggy - Protecting Your Intellectual Property Rights, ebook

80,80€

Ebook, PDF with Adobe DRM
ISBN: 9781461455684
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Table of contents

1. Introduction
Peggy Chaudhry, Alan Zimmerman

2. The Global Growth of Counterfeit Trade
Peggy Chaudhry, Alan Zimmerman

3. The Supply of Counterfeit Trade: The Problem Countries
Peggy Chaudhry, Alan Zimmerman

4. Modeling the Intellectual Property Rights Environment
Peggy Chaudhry, Alan Zimmerman

5. The Demand for Counterfeit Trade: Consumer Complicity
Peggy Chaudhry, Alan Zimmerman

6. The Use of Antipiracy Marketing Techniques to Educate the Consumer
Peggy Chaudhry, Alan Zimmerman

7. Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights
Peggy Chaudhry, Alan Zimmerman

8. Government and Industry Led Operations to Curb Counterfeit Trade
Peggy Chaudhry, Alan Zimmerman

9. The Special Case of China
Peggy Chaudhry, Alan Zimmerman

10. Internet Piracy: The Virtual Marketplace for Counterfeit Goods
Peggy Chaudhry, Alan Zimmerman

11. Managerial Counterattack: Traditional and Novel Anticounterfeiting Strategies
Peggy Chaudhry, Alan Zimmerman

12. The Future: Will the Piracy Paradox Persist?
Peggy Chaudhry, Alan Zimmerman

Keywords: Economics/Management Science, Economics general, Management/Business for Professionals, Law, general

Author(s)
 
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Series
Management for Professionals
Category
Economy
Format
Ebook
eISBN (PDF)
9781461455684

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