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Samli, A. Coskun

International Consumer Behavior in the 21st Century

Samli, A. Coskun - International Consumer Behavior in the 21st Century, ebook

132,70€

Ebook, PDF with Adobe DRM
ISBN: 9781461451259
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Table of contents

1. Introduction
A. Coskun Samli

2. Developing a Competitive Advantage
A. Coskun Samli

3. Culture and Its Powerful Impact
A. Coskun Samli

4. Culture Driven Values
A. Coskun Samli

5. Different Classification and Analysis of Cultures
A. Coskun Samli

6. A Model of International Consumer Behavior
A. Coskun Samli

7. Social Class Impact Modified with Hierarchy of Needs
A. Coskun Samli

8. Social Contagion of Global Consumers
A. Coskun Samli

9. Diffusion of Innovation in Different Global Markets
A. Coskun Samli

10. Country of Origin, Country of Production, and Country of Assembly
A. Coskun Samli

11. International Market Segmentation Based on Consumer Behavior
A. Coskun Samli

12. International Consumer Involvement in Purchase Decisions
A. Coskun Samli

13. International Consumer Learning Is Different in Different Cultures
A. Coskun Samli

14. Marketing Strategy for Global Luxury Products
A. Coskun Samli

15. International Gift Giving
A. Coskun Samli

16. Strategizing International Marketing and a Research Agenda
A. Coskun Samli

Keywords: Economics/Management Science, Marketing, Media Management

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Page amount
20 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781461451259

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