Hult, G. Tomas M.
Boundary-Spanning Marketing Organization
Table of contents
1. Introduction
G. Tomas M. Hult
2. A Theory of the Boundary-Spanning Marketing Organization
G. Tomas M. Hult
3. Organization Theories Can Inform Research on the Marketing Organization
G. Tomas M. Hult
4. Discussion, Insights, and Implications
G. Tomas M. Hult
Keywords: Economics/Management Science, Marketing, Management/Business for Professionals
- Author(s)
- Hult, G. Tomas M.
- Publisher
- Springer
- Publication year
- 2011
- Language
- en
- Edition
- 2011
- Series
- SpringerBriefs in Business
- Page amount
- 8 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9781461438199