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Hult, G. Tomas M.

Boundary-Spanning Marketing Organization

Hult, G. Tomas M. - Boundary-Spanning Marketing Organization, ebook

65,55€

Ebook, PDF with Adobe DRM
ISBN: 9781461438199
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Table of contents

1. Introduction
G. Tomas M. Hult

2. A Theory of the Boundary-Spanning Marketing Organization
G. Tomas M. Hult

3. Organization Theories Can Inform Research on the Marketing Organization
G. Tomas M. Hult

4. Discussion, Insights, and Implications
G. Tomas M. Hult

Keywords: Economics/Management Science, Marketing, Management/Business for Professionals

Author(s)
Publisher
Springer
Publication year
2011
Language
en
Edition
2011
Series
SpringerBriefs in Business
Category
Economy
Format
Ebook
eISBN (PDF)
9781461438199

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