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Gattiker, Urs E.

Social Media Audit

Gattiker, Urs E. - Social Media Audit, ebook

65,55€

Ebook, PDF with Adobe DRM
ISBN: 9781461436034
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Table of contents

1. Introduction
Urs E. Gattiker

2. Cost Analysis: Identifying Direct and Indirect Social Media Costs
Urs E. Gattiker

3. Preparing for the Social Media Audit
Urs E. Gattiker

4. Scope and Focus of the Social Media Audit
Urs E. Gattiker

5. Development and Management of the Process
Urs E. Gattiker

6. Governance, Compliance, and Maintenance of the Process
Urs E. Gattiker

7. Evaluating the Process: Quality Assurance
Urs E. Gattiker

8. Continuous Improvement
Urs E. Gattiker

9. Conclusions
Urs E. Gattiker

Keywords: Economics/Management Science, Business/Management Science, general, Information Systems Applications (incl. Internet), Media Management, Business Information Systems, e-Commerce/e-business

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Series
SpringerBriefs in Computer Science
Category
Economy
Format
Ebook
eISBN (PDF)
9781461436034

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