Social Media Audit

1. Introduction
Urs E. Gattiker

2. Cost Analysis: Identifying Direct and Indirect Social Media Costs
Urs E. Gattiker

3. Preparing for the Social Media Audit
Urs E. Gattiker

4. Scope and Focus of the Social Media Audit
Urs E. Gattiker

5. Development and Management of the Process
Urs E. Gattiker

6. Governance, Compliance, and Maintenance of the Process
Urs E. Gattiker

7. Evaluating the Process: Quality Assurance
Urs E. Gattiker

8. Continuous Improvement
Urs E. Gattiker

9. Conclusions
Urs E. Gattiker

Keywords: Economics/Management Science, Business/Management Science, general, Information Systems Applications (incl. Internet), Media Management, Business Information Systems, e-Commerce/e-business