Login

Hofman, Christopher

Countering Brandjacking in the Digital Age

Hofman, Christopher - Countering Brandjacking in the Digital Age, ebook

65,55€

Ebook, PDF with Adobe DRM
ISBN: 9781447155805
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. An Introduction to Brand Risk
Christopher Hofman, Simeon Keates

2. An Overview of Branding and its Associated Risks
Christopher Hofman, Simeon Keates

3. Brand Risk Management Theory
Christopher Hofman, Simeon Keates

4. Designing a Brand Risk Management Process
Christopher Hofman, Simeon Keates

5. Brand Risks in Cyberspace
Christopher Hofman, Simeon Keates

Keywords: Computer Science, Legal Aspects of Computing, e-Commerce/e-business

Author(s)
 
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Series
SpringerBriefs in Computer Science
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9781447155805

Similar titles