Globalization: The Essentials

Essentials of Globalization is a highly useful compact edition of the author's full-scale textbook, Globalization: A Basic Text. The Essentials is written in a style accessible to undergraduates, and draws on both academic and popular sources in its explanations.

• A highly useful compact version of Globalization: A Basic Text , which still contains the major areas whilst being especially affordable for the student market

• Develops a unique perspective on globalization early in the book and uses it throughout to orient and organize discussion of a wide range of topics and parts of the world

• Integrated use of a wide array of materials, including empirical research, theories, newspaper and magazine articles, monographs, popular books

• Designed to work as a basic text in a course on globalization, or as a supplementary text in that or other courses which wish to include globalization as one of several topics
  

Keywords: globalisation, McDonaldization, world culture, social change, glocalization, Americanization, neo-liberalism