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Maarek, Philippe J.

Campaign Communication and Political Marketing

Maarek, Philippe J. - Campaign Communication and Political Marketing, ebook

81,90€

Ebook, ePUB with Adobe DRM
ISBN: 9781444340693
DRM Restrictions

Printing82 pages with an additional page accrued every 9 hours, capped at 82 pages
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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
  • Offers comparative analyses of campaigns from country to country
  • Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
  • Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy
  • Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
272 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9781444340693
Printed ISBN
9781444332346

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