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Nightingale, Virginia

The Handbook of Media Audiences

Nightingale, Virginia - The Handbook of Media Audiences, ebook

178,60€

Ebook, ePUB with Adobe DRM
ISBN: 9781444340501
DRM Restrictions

Printing168 pages with an additional page accrued every 5 hours, capped at 168 pages
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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
  • Details the study of audiences and how it is changing in relation to digital media
  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Series
Global Media and Communication Handbook Series (IAMCR)
Page amount
560 pages
Categories
Society
 
General Works
Format
Ebook
eISBN (ePUB)
9781444340501
Printed ISBN
9781405184182

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