Coombs, W. Timothy
Managing Corporate Social Responsibility: A Communication Approach
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
- Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
- Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
- Discusses ways to maximize the use of social media and traditional media throughout the process
- Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
- Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Keywords: CSR, corporate reputation, organizational communication, public relations, PR, business ethics, Mass Communication & The Media, Business Ethics, Mass Communication & The Media, Business Ethics
- Author(s)
- Coombs, W. Timothy
- Holladay, Sherry J.
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2011
- Language
- en
- Edition
- 1
- Page amount
- 184 pages
- Category
- Economy
- Format
- Ebook
- eISBN (ePUB)
- 9781118106662
- Printed ISBN
- 9781444336450