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Sawczuk, Basil

Marketing and Selling Professional Services in Architecture and Construction

Sawczuk, Basil - Marketing and Selling Professional Services in Architecture and Construction, ebook

63,30€

Ebook, PDF with Adobe DRM
ISBN: 9781444309850
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘sell’ themselves to prospective clients.

As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts.

Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
256 pages
Category
Technology, Energy, Traffic
Format
Ebook
eISBN (PDF)
9781444309850
Printed ISBN
9781405181877

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