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McKelvey, Kathryn

Fashion Forecasting

McKelvey, Kathryn - Fashion Forecasting, ebook

43,20€

Ebook, PDF with Adobe DRM
ISBN: 9781444309508
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Printing70 pages with an additional page accrued every 11 hours, capped at 70 pages
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Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends.

Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
232 pages
Category
Art, Art History
Format
Ebook
eISBN (PDF)
9781444309508

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